Love Leggings

The client.

Love Leggings was created with one vision in mind;  to be the home of leggings for every woman. Whether it’s leggings for the latest fitness goals, maternity needs, or for children, Love Leggings promise to be there every step of the way. Made from the highest quality fabrics, with a none see-through guarantee, keeping customers covered from morning until night. With a catalogue of over 20 shades, there’s a legging choice to suit all activities and occasions.

When it comes to everyday leggings, customers can select whether they would like a classic full length, cropped or high-waisted style, which each of these are available in a range of different colours. There’s also a plus-size range which again, is available in three different styles. You can also opt for leggings from the tall or petite range. Every body shape is catered for as Love Leggings recognises that each individual woman is unique and beautiful.

The challenge.

The client wanted to scale up their paid advertising activity on Facebook and Instagram, with a goal of increasing both spend and ROAS. Before approaching Digital Media Team they were struggling to see consistency, with their accounts stuck on around a £2 ROAS. We were set an initial task of hitting a £6 return on ad spend across their full-funnel activity, and told we'd be taken out for dinner if we hit £8!

The results.

Two months into the client's service, the results have been fantastic. We are now on an average ROAS of £16.30 and we have generated over 2000 purchases. We're still waiting on that free dinner 😉