Milano Pro Sport

The client.

Milano Pro Sport is a retailer selling the highest quality gymnastics leotards, sportswear, cheerleading attire and leisurewear. The Milano story began in 1991 when Paul and Lesley Pendergest were launching a range of Aerobic and swim wear and were asked if they could make Gymnastic Leotards. Milano Pro Sport was born, bringing a completely new, fashionable design flair to the sport that gave unequaled fit and performance.

Milano supplied all the kit for British Gymnastics announced Milano’s arrival on the world stage, and over 20 years the company kitted them out for 4 Olympic Games and numerous World, European and other Championships. Milano was worn on the podium for the first ever World Championship Gold medal won by a British gymnast when Beth Tweddle triumphed in bars in 2006, the first Olympic medal for 100 years when Lewis Smith took Bronze on Pommel in Beijing and the first Gold medals won by Max Whitlock in Rio 2016. Milano has been proud to be a part of the emergence of British Gymnastics as a world power in the sport, with spectacular leotards that performed as good as they looked.

The challenge.

The client was looking for a social media agency who could post high quality content and interact with their very niche, engaged audience. Posting a consistent flow of engaging content that wasn't too sales-y whilst still pushing their discounts was crucial for their brand to remain an authority figure in their industry, as was replying to the large amount of comments and messages they receive to help maintain their community vibe. Building a close relationship with the client was key so that we could remain in constant communication, ensuring we thoroughly understood their product and business needs. The client wished to grow their social following and as we have experience in similar industries, we were a great fit for their business. Milano has a very niche, engaged audience and they wanted a consistent flow of engaging content to make it more of a community-type brand than just another eCommerce store. 

The results.

Generated around 1,200 new followers on Facebook; grew Facebook engagement rate by 43%; increased Facebook link clicks by 14%. Generated around 1,100 new followers; increased Instagram engagement rate by 32%; increased video views by 256%.