Luxury rattan garden furniture seller Moda Furnishings is the leading rattan brand in the UK. Their range of outdoor furnishings is designed, created, packaged and delivered solely by Moda themselves – making them an exclusive choice for homeowners who wish to turn their garden into an outdoor haven.
Basing their products on five core elements, they offer a range of affordably luxurious furniture. Their five values are: quality, affordability, uniqueness, functionality, and visual appeal. They wanted to promote these values – and their USPs of a seven-year guarantee on all products – throughout their social presence.
The client was undergoing a change of branding and wanted to increase their social profile in order to match this new, sleek style. Social media provides the perfect stage on which to launch and showcase a brand, which was ideal when the client was previously restricted to their showrooms and more traditional forms of marketing. The client had multiple social media accounts which needed condensing and refreshing. They wanted to use social to tell their new brand story, in addition to increasing brand awareness, boosting footfall to their showrooms and, ultimately, driving product sales via social advertising.
We had a incredible first season with Moda, giving us a strong base from which to go forward into the winter months. Our initial results were as follows: Generated a cost per purchase of £28 for a product with an average order value of £1,500; Built an audience of over 60,000 targeted Facebook users, and over 10k on Instagram; Generated over £541,000 in revenue from paid, organic and content