Rascal Clothing

The client.

Fronted by F2 Freestylers Billy Wingrove and Jeremy Lynch, Rascal Clothing is an active lifestyle brand, emerging from the duo’s frustrations with ill-fitting active wear and driven by the F2’s magnetic social following.
The F2 has 20 million subscribers and followers across its social channels, with fans aspiring to look and be like them. Billy and Jez’s dedication to technical perfection, stunning synchronisation and jaw-dropping choreography is inimitable and inspirational. (Seriously, go visit their TikTok – you’ll get sucked in). Yet excelling in your field while looking sharp involves overcoming the restrictions of typical sportswear and fabrics.
Rascal Clothing prioritises movement, style and comfort and this is the brand’s DNA, embedded into every seasonal fashion collection across adults, juniors and accessories. Rascal has fast become one of the UK’s leading athleisure brands.
Digital Media Team are honoured to team up with Rascal Clothing, helping them market their brand via paid social and PPC.

The challenge.

Rascal Clothing had previously been working with an agency but struggled to see satisfactory results. As they were aware of our work with big name brands in the streetwear industry, they were keen to begin working with us. We used paid social and PPC to implement a full-funnel advertising strategy, with the addition of TikTok for further top-of-funnel activity. Our partnership began during the early stages of the Covid crisis, but despite the timing, initial results have been fantastic and the team has helped identify key areas for growth and development.

The results.

Paid Social: Increased ROAS by 297%. Increased purchases by 117%. Increased link clicks by 99%. PPC: From getting the Rascal account, we have nearly doubled the ROAS from 10, now averaging around 19. This was due to a full rebuild of the account, incorporating Google’s Best Practice and dynamic remarketing. We are averaging a cost per conversion of £2.71.