Rascal Clothing had previously been working with an agency but struggled to see satisfactory results. As they were aware of our work with big name brands in the streetwear industry, they were keen to begin working with us. We used paid social and PPC to implement a full-funnel advertising strategy, with the addition of TikTok for further top-of-funnel activity. Our partnership began during the early stages of the Covid crisis, but despite the timing, initial results have been fantastic and the team has helped identify key areas for growth and development.
Paid Social: Increased ROAS by 297%. Increased purchases by 117%. Increased link clicks by 99%. PPC: From getting the Rascal account, we have nearly doubled the ROAS from 10, now averaging around 19. This was due to a full rebuild of the account, incorporating Google’s Best Practice and dynamic remarketing. We are averaging a cost per conversion of £2.71.