Ribble Valley Craft Gins

The client.

Ribble Valley Craft Gins is a gin retailer, born out of a successful gin bar in the heart of the Ribble Valley. After receiving a constant flow of customer requests for pink and flavoured gins, Ribble Valley Craft Gins decided to get creative and create some unique flavoured gins themselves.

With a slick new look and a brand new Shopify website set to improve brand visibility and enhance the customer journey, Ribble Valley Craft Gins are primed and positioned to grow and scale in 2021. We’ll be working closely with the brand to help position them as a market leader by using paid social and PPC.

The challenge.

Ribble Valley Craft Gin were in search for a new brand identity, an improved eCommerce website and a digital marketing agency to help them market their products online. With their initial focus being the running of the bar itself, marketing their fledgling eCommerce brand would be a struggle due to time constraints, thus it was the perfect fit for an agency to offer a helping hand. Disappointed in the flavours that other existing brands had to offer, the client thought they could go one better, initially focusing on creating a retro sweets range. After testing out the new flavours on the bar’s customers, needless to say, the gin venture was a hit. Soon enough, sweet-toothed gin-lovers from all around were flocking to the bar, eager to try all the weird and wonderful new flavours that were on offer.

The results.

The Ribble Valley rebrand was a huge success. Digital Media Team’s Head of Design Tim Sharp sat down with the client to get under the skin of the company and their core values. Inspired by the Ribble Valley location itself, Tim designed a slick new logo that helps the brand stand out in a competitive market. Once the branding was complete, a Shopify site was built, helping improve the customer buying experience and set the brand up for digital marketing.