Societe NOIR

The client.

Men’s luxury streetwear label Societe Noir is a premium brand who stock signature caps, tracksuits, t-shirts, hoodies and more. Offering stylish streetwear with a luxury, athleisure feel, Societe Noir is a perfect choice for men looking for eye-catching, iconic pieces.

The challenge.

SocieteNOIR approached DMT in search of Facebook advertising expertise. They wanted to scale up their advertising efforts, and looked at Digital Media Team's client base for affirmation that we were the right fit for their brand.

The results.

The client has made a solid start with DMT. Implementing a full-funnel strategy allowed us to target users at the top, middle and bottom of the buying journey. The client is averaging a 8.60 ROAS - more than double what they were achieving before sign up. Impressions, reach and link clicks have also doubled, and cost per landing page view has dropped by half.