SocieteNOIR

The client.

Men’s luxury streetwear label SocieteNoir is a premium fashion & athleisure brand who stock signature caps, tracksuits, t-shirts, hoodies and more. Offering stylish streetwear with a luxury, athleisure feel, SocieteNoir is a perfect choice for men looking for eye-catching, iconic pieces.
Born and bred in Manchester, SocieteNOIR stand out from the crowd with premium pieces that get the wearer noticed. Not content with just following the trends, Jack and the SocieteNOIR team focus on designing unique clothing with a fresh feel.
With many celebrity endorsements including Manchester United’s Marcus Rojo, Manchester rapper Bugzy Malone and MMA fighter Kane Mousah, SocieteNOIR is an exciting brand for people who want to be seen. Founded in 2015, the last few years have seen the brand build an impressive reputation in the premium athleisure market.

The challenge.

SocieteNOIR approached DMT in search of Facebook advertising expertise. They wanted to scale up their advertising efforts, and looked at Digital Media Team's client base for affirmation that we were the right fit for their brand.

The results.

The client has made a solid start with DMT. Implementing a full-funnel strategy allowed us to target users at the top, middle and bottom of the buying journey. The client is averaging a 8.60 ROAS - more than double what they were achieving before sign up. Impressions, reach and link clicks have also doubled, and cost per landing page view has dropped by half.