Woof & Co

The client.

Woof & Co is an online pet store that stocks a range of products for dog and cat owners. By selecting products that are functional and stylish, they offer high quality products that are beautifully-made, offering an amazing collection.

From collars, leads and harnesses through to puffer jackets and doggy sleeping bags, there’s everything a dog owner needs to keep their four-legged friend cosy and comfortable all year round. The products are durable and high quality, making each purchase cost-effective.

The company was founded by dog owner Carol, who prides herself on offering outstanding customer service during every step of their journey.

The challenge.

We began working with the wonderfully furry Woof & Co back in June 2019. Owner Carol was seeking assistance with her social media marketing as she wanted to grow her brand and generate sales. Carol and the Woof team had previously been working with a company in India, but this agency was not producing satisfactory results. Our initial focus was Woof & Co’s paid social - tidying up the ad account, fixing Pixel errors and implementing a full-funnel strategy. Shortly after, we took over Woof & Co's organic social media, posting daily content to Facebook & Instagram.

The results.

By creating a social media strategy that incorporated engaging content, product posts and, most-importantly, user-generated content, we soon turned the Woof & Co social media pages into a close-knit community of like-minded dog lovers. The results were incredible, with clicks, likes, comments and followers all rocketing in a very short space of time. Within just a few months we had doubled Facebook page likes up to in excess of 5k, and more than doubled the Instagram likes to almost 7k. We had increased the ROAS from £0.67 up to £7.10, whilst sending over 15,000 visitors to site.