5 Safe Alternatives To Email Marketing Following GDPR Changes
Unless you’ve been living under a rock, you’ve probably heard about GDPR and the changes that are coming into effect on May 25th. There’s been a lot of scaremongering, and many marketers are running around like headless chickens trying to figure out how on earth they’re going to get their message out there.
It’s true, the times they are a changin’, and you need to act fast, but it’s a time for opportunity – if you make the right decisions going forward. We’ve rounded up five of the best marketing solutions, and they’re all 100% GDPR compliant.
1. Google Adwords
As the king of the internet, Google is obviously committed to complying with the new GDPR regulations and, as such, all of its products will be compliant in time for the upcoming changes. They will be updating their EU consent policy and this revised policy will requrie that publishers take extra steps when obtaining consent from their users. There will also be a solution launched to support publishers who want to show non-personalised ads.
As long as you ensure that you you only use data collected by Google’s advertising products, you’ll be sticking to GDPR rules and therefore staying safe and compliant. Google is a powerful advertising channel and a great alternative to email marketing, when done right.
2. Post on Social Media
Don’t panic. GDPR isn’t the end of the world, and it might just open an exciting new door when it comes to your marketing. Instead of sticking solely to old-school email marketing, you should look to social media if you aren’t already doing so.
On social, audiences proactively like or follow your page, so through the eyes of GDPR, they’re giving you consent to receive future marketing messages. A simple unfollow or unlike means they’re in control of stopping these messages. What’s more, as far as consent and data is concerned, this will be covered in each platform’s t’s and c’s.
3. Social Media Advertising
When the changes come into effect on May 25th, it’s going to have a positive effect on social advertising. We know this as Facebook recently announced its compliance with GDPR by rolling out new global data privacy settings. This big change creates more transparency in terms of what data is given and collected by consumers and marketers respectively.
What’s more, creating powerful sales funnels using social advertising will allow you to use retargeting to reconnect with audiences who have already shown an interest in your business. You can also use data from your CRM to build custom audience groups to target with relevant ads. As ad personalisation improves, so will engagement and conversion rates, which can only be a good thing.
4. LinkedIn Networking
If your business operates in a B2B industry, building a large, targeted LinkedIn network can be highly lucrative. Sending out connection requests en-masse to users who fit your target audience can help you grow your network, giving you plenty of people to market to – either by posting valuable content or through direct message. Approaching these individuals on a personal level is a great way to spark conversations, demonstrate your expertise and generate new business.
Connecting with the right people on LinkedIn is great, but it’s time consuming and tricky without the right know how. Our managed LinkedIn service InSurge grows your network and generates leads. By identifying your target audience and sending out connection requests, these users – who fit perfectly within your key demographic – are giving you their consent to receive marketing messages when they connect with you, making our service 100% GDPR compliant.
All in all, now is the perfect time to fine-tune your social media marketing. With GDPR lurking just around the corner, you can’t rely on email as your only source for distributing content. Luckily, the power and adaptability of social media offers you many ways to connect with your target audience and remain GDPR compliant.
If you’d like to find out more about our social media management solutions, or our InSurge service, fill in the form below, call 0800 808 9980 or email firstname.lastname@example.org.