Tag Archives for " B2B "

How paid social can drive traffic to a B2B website

Paid social is important for any company’s marketing funnel. The customer data Facebook has on its over 1 billion active daily users provides marketers with an unrivalled opportunity to use ads to speak directly to those interested in a product or service. Yet, many B2B companies are wary of using paid advertising on social media, as […]

How PPC can work for your B2B business

ppc for b2b

It is sometimes assumed that PPC advertising is only appropriate for B2C, ie when you’re seeking to get straight to the customer for the specific product you’re selling. The reality, however, can be quite different, as PPC can also offer B2B companies the ability to capture leads fast and efficiently. In this article we’ll take a […]

5 social media lessons you can learn from B2B brands

b2b social media

There are many B2B business owners who think that social media isn’t right for their brand. However, this couldn’t be further from the truth. Social media is an incredibly useful tool for any business, with each platform offering a variety of features and benefits to market your brand. According to Brandwatch, around 76% of B2B brands […]