Content Marketing

How to Get Your Content to “Stick”

Sticky content does exactly what it says in the tin. It sticks. But how do you achieve that? How do you create engaging content that’ll stick in the minds of your target audience?…

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Marketing Social Media

Playing the Facebook Advertising Game: Lookalike Audiences

If you’ve ever played a video game, we’re sure you’ll be familiar with the introduction tutorials that can get you out of some sticky situations and help guide you through the levels. …

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Content eCommerce Email Marketing Social Media

“FREE BEER AND PUPPIES”: Clickbait? We Don’t Know Her

Clickbait has undoubtedly gotten all of us. Whether you admit it or not, anyone who has ever found themselves scrolling through Facebook has, at one time or another, fallen victim to yet another dreaded clickbait article. …

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Social Media

Facebook ads performance: 6 unusual ways to maximise the impact of your campaigns

If you’re reading this, chances are you’re already using Facebook as a paid social channel for your business. It’s also likely that you want to improve upon your current performance….

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