Tag Archives for " google analytics "

A no-nonsense guide to marketing attribution models

“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution models exist. Every platform you use for reporting on revenue has a different attribution model, meaning your revenue will be attributed to different channels based […]

How to use Google Analytics to analyse your organic social performance

Google analytics

Here at Digital Media Team, we all know the importance of creating engaging, fun content on social media platforms to build a brand. But how do social media platforms exactly affect your wider website performance? Don’t get us wrong, Google Analytics isn’t organic social’s best friend. Tracking any sort of social traffic using Google Analytics […]