Tag Archives for " Marketing "

How user-generated content creates engagement for eCommerce brands

There’s a real buzz around user-generated content at the moment and marketers are only just realising how influential it can be for eCommerce brands. UGC can be any content created by a company’s audience, which shares the brand through the use of a consumer’s own social media. Consumers are an incredible source for championing products […]

A no-nonsense guide to marketing attribution models

“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution models exist. Every platform you use for reporting on revenue has a different attribution model, meaning your revenue will be attributed to different channels based […]

Gain greater reach & engagement by understanding Facebook’s News Feed algorithm

If Facebook was a city, its News Feed would be the Metro at rush hour, with users desperately clamouring for space and attention. The platform is now fit to burst, with usage at an all-time high. Each minute, 300 new profiles are made, 293,000 statuses are updated, 510,000 comments are published and 136,000 photos are […]