PPC

Google offers free product listings for all retailers

In a HUGE move for smaller retailers, Google is rolling out its ‘surfaces across Google’ scheme on a global scale, allowing brands to display their products in unpaid product results….

Read More

Social Media

21 Easy to Action Fashion Marketing Tips

The global online fashion market was worth $533 billion in 2018, and is expected to grow to $872bn by 2023. It’s an understatement to say the fashion industry is booming,…

Read More

Social Media

Social media is only one part of the marketing puzzle: why a social-only strategy is bad for your eCommerce business

At Digital Media Team we live and breathe social media, but that doesn’t mean your brand should forget the wider marketing spectrum. This is a crucial point to remember and…

Read More

DMT

DMT visit the B2B Marketing Expo 2019

Last week, DMT packed our bags and travelled down to London to visit Europe’s biggest sales and marketing event, the B2B Marketing Expo, where we exhibited alongside some of the…

Read More

eCommerce

The importance of using a feed management tool for Google Shopping

Google Shopping is a powerful form of PPC for eCommerce companies, helping put your products at the top of competitive Google searches. However, unlike other forms of Google advertising, being…

Read More

PPC

Black Friday: 5 PPC Lessons

We recently took over the PPC for an international womenswear brand, launching our campaigns on Black Friday week. Our campaigns were a huge success, vastly overshadowing the work of the…

Read More

PPC

PPC case study: Increasing ROAS by 900% for a leading online fashion brand by using Branded & Dynamic Search

A leading fashion brand came to us in December to instruct us to manage and implement an effective and profitable Search and Display campaign as part of their existing marketing…

Read More