Tag Archives for " PPC "

How PPC can work for your B2B business

ppc for b2b

It is sometimes assumed that PPC advertising is only appropriate for B2C, ie when you’re seeking to get straight to the customer for the specific product you’re selling. The reality, however, can be quite different, as PPC can also offer B2B companies the ability to capture leads fast and efficiently. In this article we’ll take a […]

PPC case study: Increasing ROAS by 900% for a leading online fashion brand by using Branded & Dynamic Search

Branded Search

A leading fashion brand came to us in December to instruct us to manage and implement an effective and profitable Search and Display campaign as part of their existing marketing activity. The client’s previous search campaign performance for November 2018 had resulted in £4.29K in Revenue with a ROAS of 1.18. By the end of […]

5 crucial PPC lessons from our Black Friday success

ppc

We recently took over the PPC for an international womenswear brand, launching our campaigns on Black Friday week. Our campaigns were a huge success, vastly overshadowing the work of the client’s previous agency. Compared to last year’s campaigns we generated the following results: Cost: (5.6%) Lower Conversion: 140% Increase Conversion Value: 135% Increase ROAS: 149% […]