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How paid social can drive traffic to a B2B website
Paid social is important for any company’s marketing funnel. The customer data Facebook has on its over 1 billion active daily users provides marketers with an unrivalled opportunity to use ads to speak directly to those interested in a product or service. Yet, many B2B companies are wary of using paid advertising on social media, as […]
DMT Spotlight: Cameron
DMT has grown once again and we’ve added a brand new Paid Social Executive to our team, Cameron! With a Master’s in Marketing from Manchester Met and a background in digital marketing, we couldn’t be more excited to have Cameron on board. We caught up with him during his first week to see how he’s settling in… Can you tell us a bit about your position at DMT? I’m […]
Gillette: ‘the best an ad can get?’
Social media has erupted once again, and this time it’s over the release of shaving brand Gillette’s latest advert. Most razor ads used to (and still do) stick to a traditional and simple formula. A very attractive male model of a man stands and admires his smooth face as a result of a smooth shave, […]
Social media tips for businesses that aren’t photogenic
Social Media is getting bigger and more powerful, especially when it comes to marketing your business or brand. Most social media posts are visual, so in order for a brand to utilize social media as a marketing channel, they must be delivering content in a way that’s engaging and easily digestible. But what if your […]
How user-generated content creates engagement for eCommerce brands
There’s a real buzz around user-generated content at the moment and marketers are only just realising how influential it can be for eCommerce brands. UGC can be any content created by a company’s audience, which shares the brand through the use of a consumer’s own social media. Consumers are an incredible source for championing products […]
Twitter has gone crazy over a sausage roll
Yes, you read correctly, Twitter is currently losing its mind over a new addition to everyone’s favourite bakery, Greggs. But why? Because it’s vegan! Greggs has come a long way from its Newcastle roots and has long since established itself as the leading bakery on the high street in the UK. Their tasty bakes and […]
I’m a Celeb is Back, and social media is loving it!
Everyone’s favourite reality TV show is back on our screens at last! Even though Ant is a no-show, I’m a Celebrity…Get Me Out Of Here! has had its highest ratings in over 5 years, with 11 million people tuning in to watch the Season 18 premiere. That’s the largest number of viewings since the World Cup in […]
Manchester has gone Halloween crazy!
From a dog costume parade, to inflatable monsters which have invaded the city; Manchester is pulling out all the stops for Halloween! Last year a green and yellow tentacled creature sprouted from Kendall’s rooftop, and this year it’s brought some friends. This brand new collection of inflatable monsters have taken over some of Manchester’s most […]
Why you shouldn’t buy fake followers
To quote K-Pop supergroup BTS, we’re so sick of this fake love, and especially on social media. In an online world that’s full of fake news, photoshopped selfies and ‘catfishing,‘ it’s no surprise that brands and influencers are turning to fake accounts to increase their following. We understand; having a big following on social media […]