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How to generate more engagement on your social media posts
Social media engagement can build relationships between customers and brands. They can also strengthen brand loyalty and spread positive messages through word of mouth; something which is a beneficial tool for businesses over advertising. Despite this, content engagement has dropped by 50% over the last three years, partially due to Facebook’s new algorithm which has reduced […]
How paid social can drive traffic to a B2B website
Paid social is important for any company’s marketing funnel. The customer data Facebook has on its over 1 billion active daily users provides marketers with an unrivalled opportunity to use ads to speak directly to those interested in a product or service. Yet, many B2B companies are wary of using paid advertising on social media, as […]
DMT Spotlight: Cameron
DMT has grown once again and we’ve added a brand new Paid Social Executive to our team, Cameron! With a Master’s in Marketing from Manchester Met and a background in digital marketing, we couldn’t be more excited to have Cameron on board. We caught up with him during his first week to see how he’s settling in… Can you tell us a bit about your position at DMT? I’m […]
January’s best social media moments
A month into 2019 and we’ve already seen some crazy and memorable moments across social media. With everyone skint from Christmas, and no longer indulging in daily festive drinks, it’s only logical that people took to social media to voice their opinions on what was happening in the world. So here at DMT, we picked […]
5 social media lessons you can learn from B2B brands
There are many B2B business owners who think that social media isn’t right for their brand. However, this couldn’t be further from the truth. Social media is an incredibly useful tool for any business, with each platform offering a variety of features and benefits to market your brand. According to Brandwatch, around 76% of B2B brands […]
Social media tips for businesses that aren’t photogenic
Social Media is getting bigger and more powerful, especially when it comes to marketing your business or brand. Most social media posts are visual, so in order for a brand to utilize social media as a marketing channel, they must be delivering content in a way that’s engaging and easily digestible. But what if your […]
How user-generated content creates engagement for eCommerce brands
There’s a real buzz around user-generated content at the moment and marketers are only just realising how influential it can be for eCommerce brands. UGC can be any content created by a company’s audience, which shares the brand through the use of a consumer’s own social media. Consumers are an incredible source for championing products […]
Twitter has gone crazy over a sausage roll
Yes, you read correctly, Twitter is currently losing its mind over a new addition to everyone’s favourite bakery, Greggs. But why? Because it’s vegan! Greggs has come a long way from its Newcastle roots and has long since established itself as the leading bakery on the high street in the UK. Their tasty bakes and […]
2018’s best social media moments
In the year that saw drones shut down Gatwick airport, and car manufacturer Tesla launch one of its cars into space to the sound of David Bowie, it’s no surprise social media has been full of memorable moments. It’s arguably been one of the craziest years in history – I don’t think anyone was expecting […]
Is this the death of Tumblr?
Everyone’s favourite microblogging site is under threat and could soon join the likes Myspace and Bebo in the social media graveyard. That is, if users of Tumblr decide to call it quits and jump ship to another social platform following a recent announcement from its staff. Tumblr’s new policy is coming into effect on December […]