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Is This The Death Of Tumblr?
Everyone’s favourite microblogging site is under threat and could soon join the likes Myspace and Bebo in the social media graveyard. That is, if users of Tumblr decide to call it quits and jump ship to another social platform following a recent announcement from its staff. Tumblr’s new policy is coming into effect on December […]
A No-Nonsense Guide to Marketing Attribution Models
“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution models exist. Every platform you use for reporting on revenue has a different attribution model, meaning your revenue will be attributed to different channels based […]
I’m A Celeb Is Back, And Social Media Is Loving It!
Everyone’s favourite reality TV show is back on our screens at last! Even though Ant is a no-show, I’m a Celebrity…Get Me Out Of Here! has had its highest ratings in over 5 years, with 11 million people tuning in to watch the Season 18 premiere. That’s the largest number of viewings since the World Cup in […]
The Best Google Chrome Extension Tools To Boost Your Social
Managing multiple social media accounts is no easy feat and, as a social media manager, I have my own favourite set of tools to make my job a little easier. Many of us know that Google Chrome is one of the best internet browsers out there, and is definitely superior to the likes of Microsoft’s […]
You’ll Never Guess These Weird Facebook Rules
We all know and love the expression ‘rules are made to be broken’, and I’m a great advocate of pushing the boundaries. So, one day I found myself deep in Facebook’s Community Standards’ handbook and couldn’t help but notice just how specific the social media platform could be in regards to what you aren’t allowed […]
Manchester Has Gone Halloween Crazy!
From a dog costume parade, to inflatable monsters which have invaded the city; Manchester is pulling out all the stops for Halloween! Last year a green and yellow tentacled creature sprouted from Kendall’s rooftop, and this year it’s brought some friends. This brand new collection of inflatable monsters have taken over some of Manchester’s most […]
How To Dress As Your Favourite Viral Sensation This Halloween
It’s that time of the year again. Shop windows are filled with ghosts and spiders, “spook-tacular” puns are literally EVERYWHERE, and Netflix has been inundated with horror flicks. There’s nothing quite like Halloween, and each year brings a new array of highly creative new costume ideas. So, we thought we’d take a look at some […]
Here is why Social Media Marketing is Integral to a Successful eCommerce Strategy
If you sell products on your website, it’s essential for you to be using social media. Simple as. As social media platforms have evolved over the years, they have become more and more crucial for ecommerce businesses, and you absolutely must be using the top social tools in the right way to keep up with […]
How to give your social media agency access to your Facebook Account
So, you’ve decided to take on an agency to take your Facebook advertising to the next level. Great work! This is the first step in an exciting journey for your brand. However, before your new agency can get tinkering on your ad campaigns, you need to grant them access to your accounts. Luckily, it’s fairly […]
Why You Shouldn’t Buy Fake Followers
To quote K-Pop supergroup BTS, we’re so sick of this fake love, and especially on social media. In an online world that’s full of fake news, photoshopped selfies and ‘catfishing,‘ it’s no surprise that brands and influencers are turning to fake accounts to increase their following. We understand; having a big following on social media […]