Unless you’ve been living under a rock, you’ve probably heard about GDPR and the changes that are coming into effect on May 25th. There’s been a lot of scaremongering, and many marketers are running around like headless chickens trying to figure out how on earth they’re going to get their message out there. However, we’re here to show you that this isn’t a time for fear, it’s a genuine opportunity for greater marketing success.
How will GDPR affect marketing?
As it stands, it’s easy to collect customer data. You can gather people’s info using pre-ticked opt-in boxes and an all-or-nothing approach to ts & cs. This opens the floodgates to thousands of irrelevant emails landing in your audience’s (and your own) inbox. Annoying, right?
In a move that will give the consumer back the power, the GDPR changes will see the traditional ‘opt-out’ model replaced with a new ‘opt-in’ system. User consent must be specific and unambiguous. All of your web forms must be clear as day. You’ll also have to delete any European email contact from your database if that contact didn’t give you consent as defined by GDPR.
Social Media is the solution
Don’t panic. GDPR isn’t the end of the world, and it might just open an exciting new door when it comes to your marketing. Instead of sticking to old-school email marketing, you should look to social media if you aren’t already doing so.
On social, audiences proactively like or follow your page, so through the eyes of GDPR, they’re giving you consent to receive future marketing messages. A simple unfollow or unlike means they’re in control of stopping these messages.
InSurge – taking you closer to your audience
There’s another, even more exciting avenue for you to pursue. Our managed LinkedIn service InSurge grows your network and generates leads. By identifying your target audience and sending out connection requests, these users – who fit perfectly within your key demographic – are giving you their consent to receive marketing messages, making our service 100% GDPR compliant.
All in all, now is the perfect time to fine-tune your social media marketing. With GDPR lurking just around the corner, you can’t rely on email as your only source for distributing content. Luckily, the power and adaptability of social media offers you many ways to connect with your target audience and remain GDPR compliant.
If you’d like to find out more about our social media management solutions, or our InSurge service, call 0800 808 9980 or email email@example.com.