We firstly gained access to both Funkifabrics and Friedman’s Facebook pages. We gave both pages a makeover and began posting regular content. We set up page like campaigns to begin growing the audience at a steady rate.
During month one of the service, we ran a competition for Funkifabrics in which we targeted a US audience, offering them the chance to win a fabric bundle. The competition was a huge success, and led to us growing the audience massively.
We also set up click-to-website campaigns targeting a US audience, helping build and increase relevant site traffic of users that are interesting in the products. From this we ran dynamic product adverts, which retargeted non-converting site traffic from the previous 30 days. These ads made use of a product catalogue, serving users a carousel of products they have recently viewed.
We also set up a second competition, targeting a UK audience, which was a huge success.
In terms of content, we researched buyer personas and published content that would appeal to each of these types of customer. We also shared user-generated content, encouraging users to send in their creations. This type of content tends to generate great engagement levels.
We have recently took over the client’s Instagram, giving us a two-pronged attack on social media.
We have produced some amazing results on the Funkifabrics page in just a short space of time. We generated the following:
• Page likes have increased by 76%, taking the client up to almost 10,000 likes.
• We generated an ROI of £14.50 for every pound spent, via our dynamic product ads. We spent £1,993 on one campaign, generating over £29,500 in sales.
• We helped the client break into a lucrative American audience, resulting in over 3,000 page likes from US users.