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6 Creative Black Friday Campaigns

6 Creative Black Friday Campaigns




Black Friday and shopping season are officially drawing in. Since the pandemic in 2020, online shopping has increased by 59%, so it’s no surprise that businesses and brands begin prepping for the big event way in advance!

As customers and brands alike start thinking ahead for the online rush, we thought we’d take a look back at some of the best Black Friday and Cyber Week campaigns for you to take inspiration from.

So, here you have it, our top six creative Black Friday campaigns. Enjoy!

IKEA - Buy Back Friday

Ikea is no stranger when it comes to producing a good campaign or two. For most retailers, Black Friday revolves around discounts and pushing new products, but Swedish furniture brand Ikea took a completely different approach.

Over Black Friday, Ikea ran with its ‘Buy Back Friday’ campaign, promoting sustainability and recycling old items over selling new stock. Consumers can register to sell old furniture online, and in return, they receive vouchers to spend in-store, with the voucher value calculated by the condition of their sold items.

The initiative became so successful that it debuted across 27 countries and became a unique way to approach the fast-paced shopping season!

Gymshark - Jim Shark

Last year, fitness brand Gymshark decided to launch a completely unconventional campaign to capture the attention of its audience! Using the online platform Cameo, Gymshark chose unknowing celebrities to record a video birthday message for ‘Jim Shark’.

Celebrities, including Tom Felton, Captain Lee Rosbach, Carol Baskin and more, were chosen to record videos that last between 40-60 seconds. As explained on their Instagram post, Gymshark created the campaign to ‘break the internet’ and drive attention to their Black Friday sale as they released the following;

"Pranking celebs to wish us happy birthday when it’s not our birthday > promoting our up to 70% off Black Friday sale (link in bio if you're interested)".

Deciem - Slowvember

We’re all too familiar with the manic rush to buy the products we’ve been eyeing for weeks, waiting for a sale to hit - however, Deciem opted for a slightly different approach to the Black Friday FOMO!

The Toronto-based company, famed for its brands such as The Ordinary and NIOD, rather than running a quick flash sale, Deciem extended their 23% discount to run throughout the whole of November.

The aim behind this campaign was to make their customers take a slower approach to shopping and make more conscious choices!

Passenger - Green Friday

Sustainable clothing brand, Passenger also decided to go down the more sustainable route for Black Friday. Aptly rebranding the event to ‘Green Friday’, their campaign revolved around planting trees and protecting the environment with every order.

Overall, they planted five trees per order and protected 500sqm of rainforests. The campaign’s main goal was to give back to the planet and create a greener future!

Last year marked the 5th year that Passenger ran with their Green Friday initiative, and no doubt they’ll continue their ever-successful campaign this year too!

Just Eat - FoodCycle

To celebrate Black Friday, JustEat partnered with FoodCycle, a charity dedicated to providing vulnerable people with food by serving nutritional three-course meals!

With the slogan, ‘Make Black Friday a bigger deal’, instead of offering discounts, JustEat pledged to donate 50p from every order to FoodCycle, which not only encouraged customers to order food via their site but also helped contribute to a good cause!

And there you have it! Just a few of the best creative Black Friday campaigns. Think we’ve missed one? Why not slide into our DMs on socials and let us know!

Need help with your digital strategy this shopping season? Get in touch today; we’re here to help with everything from Email Marketing to Paid Social and PPC/ Google Ads