What Is UGC?

User-generated content (UGC) refers to any content that is created and shared by relatable individuals, giving a more authentic and diverse perspective compared to content made by companies or influencers.As most shoppers (around 85%) are now in favour of user-generated content, 82% of brands and retailers are moving or considering moving paid media budgets to owned and earned content creation.

How Effective Is UGC?

The proof is in the pudding. Recent surveys found that UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than professionally made brand ads.

What Is a UGC Creator?

A UGC creator is someone who produces authentic and relatable content, featuring a brand’s product or service. They know how to connect with niche audiences, building genuine trust without the high costs associated with influencer partnerships.

How It Works

Strategic Research

Our UGC Strategists dive deep into understanding your brand. Through extensive research, we identify the most effective ad types that align with your brand identity and resonate with your target audience.

Creator Matchmaking

We handpick the perfect creator from our diverse network, ensuring they possess the skills and style to bring your brand to life.

Crafting the Creative Brief

Our UGC Strategists craft a detailed brief for the chosen creator, outlining the vision and goals of your campaign. This ensures that every piece of content aligns perfectly with your brand message.

Strategic Scripts by Copy Experts

Our in-house copy team work in harmony with the creative brief, developing the perfect hooks that entice your audience. Every word is carefully chosen to maximise impact.

High-Quality Video Content

The approved brief and script are handed over to the creator, who brings your vision to life through engaging and high-quality video content.

Tailored Delivery Options

Choose how you want to receive your content. Opt for the creator’s final video, or let our in-house design team add creative adjustments to elevate the ad's visual appeal.

UGC Creators VS Influencers: Let’s Talk Money

There is a huge cost difference between influencer content and that made by UGC creators.

A mid-tier influencer (with 50,000 - 500,000 followers) can charge up to £4,000 for one post. Despite the high costs, consumers are still 86% more likely to trust a brand that uses UGC over paid influencers.

Professional creators

Hassle-free contracts

Strategic script writing

Performance-driven UGC videos

Influencers

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Owner, Online Footwear Retailer

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Digital Marketing Executive, justyouroutfit.com

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"The most impressive thing is they know their stuff and just get on and do it."

Head of Digital, Yours Clothing

CLIENT TESTIMONIALS

"They have a good workflow and are very efficient to work with."

Owner & Director, Only The Blind

CLIENT TESTIMONIALS

"They were so in tune with the latest digital marketing trends and news, making us feel we were in safe hands."

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Founder, Online Photo Printing Service

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Senior PR Manager, Women's Wear Retailer

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Unfortunately, we don't work with brands who have a budget of less than £10,000 across multiple platforms. We always like to be as upfront and honest as possible so as not to waste your time. Please do get in touch via hello@digitalmediateam.co.uk if you have any questions.

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UGC Video Ads

What Is UGC?

How Effective Is UGC?

What Is a UGC Creator?

How It Works

Strategic Research

Creator Matchmaking

Crafting the Creative Brief

Strategic Scripts by Copy Experts

High-Quality Video Content

Tailored Delivery Options

UGC Creators VS Influencers: Let’s Talk Money

Trusted By

CLIENT TESTIMONIALS

Owner & Director, Only The Blind

CLIENT TESTIMONIALS

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CLIENT TESTIMONIALS

CCO, Wholesale Agency

CLIENT TESTIMONIALS

Owner, Online Footwear Retailer

CLIENT TESTIMONIALS

Digital Marketing Executive, justyouroutfit.com

CLIENT TESTIMONIALS

Head of Digital, Yours Clothing

CLIENT TESTIMONIALS

Owner & Director, Only The Blind

CLIENT TESTIMONIALS

Accountant, Accounting Firm

CLIENT TESTIMONIALS

Operations Manager, Online Marketing Agency

CLIENT TESTIMONIALS

Tommy Crooks

CLIENT TESTIMONIALS

Director, Designer Clothing Retailer

CLIENT TESTIMONIALS

Founder, Online Photo Printing Service

CLIENT TESTIMONIALS

Marketing Manager, Online Footwear Retailer

CLIENT TESTIMONIALS

Director, Mars the Label

CLIENT TESTIMONIALS

Director, Kultkid

CLIENT TESTIMONIALS

Social Media Brand Executive, Eatlean Cheese

CLIENT TESTIMONIALS

Gabriel Unger

CEO & Co-Founder, Tea Business

CLIENT TESTIMONIALS

Senior PR Manager, Women's Wear Retailer

CLIENT TESTIMONIALS

Operations & Outreach Manager, Number Supermarket

Find out if DMT can help grow your business

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