Is Email Marketing For Me?
Email marketing can be beneficial for all businesses, especially in the world of eCommerce. If you have a lot of customer data already on hand, you’re in a great position to start planning your email strategy. When added in to an omni-channel digital strategy, email can be a fantastic addition to your digital toolbox. At dmt we use Klaviyo for our emails, a feature-rich email marketing software that’s absolutely ideal for eCommerce. The huge advantage email offers is that prospects and customers are more likely to see an email than they are a social media ad. Posting an ad on social media doesn’t mean that everyone you want to see your message will see it. An email, on the other hand, will sit in an inbox until it’s read or deleted.