Sinners Attire had advertised with other agencies in the past, but hadn’t been pleased with overall performance. Aware of DMT’s success in the streetwear industry, the client was keen to find out what we could offer their established brand. We initially had to set up a new ad account due to ownership issues with their previous agency, but this – and the Covid outbreak – didn’t affect our results and we got off to a very strong start. After initially focusing on paid social and PPC, we added email marketing as an additional service, helping us build a strong customer journey from awareness right through to retargeting and retention.
Generated an initial average ROAS of 11, reached over 1,000,000 users and generated average CPMs of £0.50 within first two weeks alone – during a lockdown. On the PPC side of things, within 2 weeks of introducing campaigns to Spain, we are currently on a ROAS of 34.51 with the average cost per conversions at only £1.29. Following these results, Sinners have agreed to set up campaigns targeting Portugal & Ireland, opening them up to the global market even more.