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DeMellier London is a luxury handbag brand with a difference. All their products are beautiful, of the highest quality, functional, attainable, and socially conscious. DeMellier handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials with meticulous attention to detail.
For every bag purchased, DeMellier London fund a set of lifesaving vaccines and treatments aimed to save the life of a child in need through "A Bag, A Life", the brand's permanent charity initiative that is very close to their heart and core to the DeMellier DNA.
It's the brainchild of London-based, Barcelona-born Mireia Llusia-Lindh, and has been seen on the arms of both the Duchess of Sussex and the Duchess of Cornwall.
DeMellier London started with dmt in October 2019 for paid social and PPC services. With a slick organic social strategy already in place, they needed an agency that could manage large budgets and help target an international audience.
In the two years following, we increased ROAS by 52%, increased purchases by 85%, increased reach by 27%, and dropped CPMs by 42%. On the PPC side, Google Advertising became a key revenue stream for the business by taking an inactive account and building on this from scratch. During peak trade, YoY orders (+119%) and revenue (+109%).
For 2022, our new challenge was to scale the brand from last year's growth with new KPIs and revenue goals.
We changed how we measured results and effectiveness in-platform because of tracking limitations and signal loss. Instead, we utilised actual business data to inform strategic decisions.
We used dynamic elements in ads and focused on consolidation and percentage of spend in learning to support the best possible in-platform results - ensuring the algorithm and learning are in the best possible stead.
Vs. Previous Year:
Despite rising costs on Facebook, with CPMs up 119% YoY, we have seen the following in-platform growth year to date vs the previous year:
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