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Miss G Couture

Miss G Couture

Paid Social




Email Marketing

The Client.

Miss G Couture is a popular female fashion brand, with each piece handpicked and carefully selected by Miss G herself. With fresh styles dropping on-site each week, their customers are trend followers with a full social schedule. Since launching in 2013 in the UK, Miss G has grown exponentially and now ships on an international scale. 

The Challenge.

Miss G Couture approached dmt back in May 2021 to assist with their marketing efforts, more specifically, their paid social, PPC & email marketing. Focussing on email marketing, our main challenge was improving their low open, click and order value rates, their low engagement levels and their low revenue.

The Results.

  • Redesigned all flows/campaigns with a higher-quality, more clean style. 
  • Added a ‘birthday’ flow (uses customer data to send an incentive, encouraging purchases around their birthday).
  • Added discounts to encourage disengaged users. 
  • Implemented better use of influencer imagery. 
  • Matched campaigns with recent trends. 
  • Re-engaged segments that had been filtered out. 
  • Added design to the double opt-in to avoid spam filters. 
  • Redesigned and added a teaser to the website pop-up. 
  • Made campaigns more interactive.
“Wish I had started working with them sooner! The whole team overall are dedicated, responsive, friendly and trustworthy. Constant communication providing reports and new strategies. Overall, very pleased with how the account is performing. Would highly recommend.” - Owner & Director, Miss G Couture


Revenue rates increased by


Average open rates increased by


Average click rates increased by over


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