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Miss G Couture

Miss G Couture

Where Clicks Become Customers

Miss G Couture is a popular female fashion brand, with each piece handpicked and carefully selected by Miss G herself. With fresh styles dropping on-site each week, their customers are trend followers with a full social schedule. Since launching in 2013 in the UK, Miss G has grown exponentially and now ships on an international scale.

Email Marketing

What we set out to do in the beginning:

Reignite the inbox

Miss G Couture needed a complete email overhaul. We were tasked with improving engagement, lifting conversion rates, and aligning email output with the quality of the brand.

Improved the creative & visual design

Integrated dynamic content like influencer imagery and seasonal trends.

Increase revenue & click-through-rate

Enhanced interactivity to make emails feel more personal, current, and click-worthy to generate more revenue.

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The Brief

Miss G Couture approached us with low open, click and conversion rates. Despite a strong product and social presence, their email channel wasn’t performing, both visually and commercially.

Strategy

We restructured every flow and campaign, upgraded visuals, re-engaged stale segments, and introduced new flows like birthdays and reactivation sequences. Design, segmentation and personalisation led the way.iss

Our Results...

+26%

increase in revenue from email

Open rates boosted by

+15.3%

Click rates increased by over

50%

Explore our impressive case studies to see how we've helped brands achieve outstanding success.

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Ready to take your brand's activity to the next level and drive remarkable growth?

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