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Mercedes-Benz
Driving Demand for Mercedes-Benz
LSH Auto operates over 143 Mercedes-Benz dealerships globally, with UK branches located in Manchester and Birmingham. As the world’s largest Mercedes-Benz retailer, they deliver a premium car-buying experience paired with unmatched customer care and deep automotive expertise. Their UK dealerships are known for immaculate presentation, expert service, and a luxury-first mindset that keeps customers returning.
What we set out to do in the beginning:
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The Brief
LSH Auto needed help revitalising its social media presence, which had relied on generic, manufacturer-supplied content. It also aimed to increase footfall, generate test drives, and ultimately sell more cars through Facebook-driven leads, all while easing the workload for its local teams.
Strategy
Digital Media Team took full control of LSH Auto’s Facebook presence, implementing creative, localised content and brand-led paid social campaigns. These were backed by a lead generation strategy targeting users most likely to convert. The focus: awareness, engagement, and action, across every branch.
Our Results...
Macclesfield Facebook page likes up by over
3,000%
Birmingham Facebook page likes increased by over
2,500%
120,000+
users reached in the first week
Average leads per branch per month:
160
40%
lead-to-test-drive conversion rate
See what others are saying
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Head of Digital, Yours Clothing
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