What is paid social media advertising?

Paid social is paying to show ads on platforms like Facebook, Instagram, TikTok and LinkedIn. Formats include sponsored/boosted posts, image and video ads, carousels, lead-gen ads and retargeting.

How exactly does paid social media advertising work?

We create bespoke ads and use platform data and audience tools to reach the right people for your brand on each social channel.

How can paid social media help a company increase conversions?

Precise targeting reaches users already interested in products like yours and guides them from awareness to action. Retargeting brings back visitors, while ongoing optimisation improves performance.

What platforms do you run ads on?

We run ads across Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat and more—selecting channels based on what works for your brand.

How much do I need to spend on ads?

Budgets vary. We’ll recommend a spend that aligns with your goals and audience so your investment works effectively.

What is a paid social strategy?

It’s a plan for using paid ads on platforms like Facebook, Instagram, LinkedIn or TikTok—defining audiences, messages/offers and how results will be tracked to meet your goals.

Do you create the ads for us?

Yes. We design creative, write copy and build ads to match your brand and message across relevant platforms.

Can I track how my ads are doing?

Yes. You’ll receive clear reports on key metrics such as sales, reach and clicks, and we’ll explain the results.

How long does it take to see results?

Some results can arrive quickly, but paid social performs best over time with testing and refinement.

Do I need a product to run paid social?

No. We work with product and service businesses. With the right strategy, targeting and creative, paid social can drive results across industries.

What’s the difference between paid social ads and organic social?

Organic builds trust with your existing audience through consistent content. Paid expands reach by targeting new audiences and driving measurable results, fitting alongside your wider marketing.

Why choose Digital Media Team?

We’re Meta partners with award-winning results for hundreds of ecommerce brands and a proven track record across the UK.

What should I expect from my ecommerce digital agency?

A clear growth strategy, CRO support, paid media management and help with SEO, email and content—backed by transparent reporting and proactive communication.

Is it essential to use a local paid social agency?

No. Expertise, results and industry insight matter more than location. A skilled agency can deliver growth from anywhere.

Has the job of a Facebook Ad Agency changed since paid social began?

Yes. It has shifted from simply running ads to full-funnel strategy, creative and data-driven optimisation focused on measurable ROI.

Paid social, our original speciality.

With over 10 years' experience in the paid social industry, we have helped some of the most well-known household names achieve and exceed their digital marketing goals across a variety of sectors.

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Copywriter

Our copywriters craft high-impact messaging tailored to all social media platforms like Meta, TikTok, and Pinterest - delivering more than your regular Facebook-only or TikTok advertising agency. At DMT we go further taking your paid social advertising from thumb-stopping hooks to conversion-focused CTAs. Our services directly impact your customers' journey, as we create ad copy that captures attention and drives positive action. Optimising your brand's presence is what we do best. You can expect copy which is underpinned by expert strategy. Our writers get under the skin of your brand. That way they can ensure that your social media advertising is built to perform at every stage of the marketing funnel. Carefully rounded paid social advertising is what we do to showcase what you do best too! From hook to conversion — copy that pays its way.

Optimising your brand's presence is what we do best. You can expect copy which is underpinned by expert strategy. Our writers get under the skin of your brand. That way they can ensure that your social media advertising is built to perform at every stage of the marketing funnel. Carefully rounded paid social advertising is what we do to showcase what you do best too!

From hook to conversion — copy that pays its way.

Graphic Designer

'A picture speaks a thousand words.' That's certainly true when our dedicated graphic design team creates bold, platform-specific visuals built to perform. Boosting your brand awareness across Meta, TikTok, Facebook and Pinterest in attention-grabbing paid social ads is what. they do best. From static ads through to motion graphics, they craft bespoke brand assets that not only look great but actually drive clicks, engagement and conversions from your target audience at every stage of the marketing funnel. Our graphic designers plays a crucial role in your paid social media advertising by transforming campaign strategies into visually compelling content. Capturing audience attention and driving engagement underpins their work. They always ensure that ads are not only eye-catching but also align with your brand’s identity, messaging and objectives. From static creatives and carousels to motion graphics and video assets, they shape your brand content to suit platform-specific requirements while maintaining consistency. Balancing creativity with performance to maximise to your return on investment. Designs that turn heads, earn clicks and fuel ROI.

Our graphic designers plays a crucial role in your paid social media advertising by transforming campaign strategies into visually compelling content. Capturing audience attention and driving engagement underpins their work. They always ensure that ads are not only eye-catching but also align with your brand’s identity, messaging and objectives. From static creatives and carousels to motion graphics and video assets, they shape your brand content to suit platform-specific requirements while maintaining consistency. Balancing creativity with performance to maximise to your return on investment.

Designs that turn heads, earn clicks and fuel ROI.

Paid Media Account Executive

As part of your social advertising service, you’ll be partnered with one of our dedicated Paid Media Specialists. They’ll be your go-to for performance and platform strategy, working closely with you to shape campaigns that reach the right audience and drive real results. With deep insight across Meta, Pinterest, and TikTok, they’ll help your brand scale smarter and make every paid social penny work harder. Bringing our paid social specialist into your team means your budget works harder and your brand grows faster. We target the right audiences with precision, craft creative that converts, and constantly optimise campaigns to maximise ROI. By staying ahead of platform changes and using data to guide every decision, your paid social ads don’t just run — they perform.

Bringing our paid social specialist into your team means your budget works harder and your brand grows faster. We target the right audiences with precision, craft creative that converts, and constantly optimise campaigns to maximise ROI. By staying ahead of platform changes and using data to guide every decision, your paid social ads don’t just run — they perform.

Smart targeting, sharper strategy, stronger returns.

Creative Strategist

As part of our ecommerce marketing services, you’ll be paired with a dedicated Creative Strategist who acts as your go-to for all things visual and conceptual. They’ll work closely with you to shape campaign ideas that not only look the part but actually perform, bringing a fresh perspective to your creative direction and helping your brand cut through the noise with social media advertising that works for you. Creative that looks great, performs better, and pays for itself. That's what you want right? Your Creative Strategist is here to ensure every idea isn’t just creative for the sake of it, but designed to deliver measurable results. By aligning bold concepts with data-driven insights - maximising your ad spend. Turning creative direction into real business growth.

Creative that looks great, performs better, and pays for itself. That's what you want right? Your Creative Strategist is here to ensure every idea isn’t just creative for the sake of it, but designed to deliver measurable results. By aligning bold concepts with data-driven insights - maximising your ad spend.

Turning creative direction into real business growth.

Commercial Strategist

Included in your partnership with us, you'll also have access to a Commercial Strategist who will be your dedicated account manager, helping align your budgets with your paid social activity and marketing objectives. Their goal is to maximise profitability by making sure every penny spent is working as hard as it should be, helping you make smarter, data-led decisions that drive real growth. Your Commercial Strategist will keep a constant pulse on performance metrics, ensuring campaigns stay cost-efficient while scaling profitably. By balancing budget allocation with real-time results, they’ll help you unlock higher returns and long-term growth. Smarter spend. Sustainable growth. Stronger returns.

Your Commercial Strategist will keep a constant pulse on performance metrics, ensuring campaigns stay cost-efficient while scaling profitably. By balancing budget allocation with real-time results, they’ll help you unlock higher returns and long-term growth.

Smarter spend. Sustainable growth. Stronger returns.

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Proven success across the brands you know and follow.

With years of hands-on experience in social media services, our team has driven standout results for some of the biggest names in eCommerce. From Mercedes-Benz and DeMellier to OTTY, Ed Hardy, and ELLE, we’ve helped bold brands optimise their marketing mix via diverse ad formats, turning social spend into serious growth. Reaching your target audience matters as much to us as it does to you.

Our proven track record shows we don’t just deliver impressions — we deliver impact. By combining creative strategy with data-led optimisation, we help brands move beyond awareness to measurable revenue growth.

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Why choose DMT as your Paid Social Marketing agency?

Paid social success is never guesswork. It’s a combination of precision, data, creativity and years of hands-on experience to get the right ad formats and the right ad spend. We’ve helped brands at every stage scale profitably across major platforms: Meta, TikTok, and Pinterest by building full-funnel strategies that connect smart media buying with creative that actually converts potential customers and seasoned active users.

With a dedicated team, transparent reporting, and a proven track record with brand accounts like Mercedes-Benz, ELLE, and DeMellier, we know what it takes to turn paid social spend into sustained growth.

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A glimpse into the creative that’s helping brands
cut through the noise.

Built for Scale

As your dedicated paid social company we strategically design full-funnel paid social campaigns strategies that grow with your brand and attract your bespoke target audience. From prospecting of potential purchasers to the retention of existing customers, every campaign is structured to drive optimum performance and increase sales at every stage.

Creative That Converts

Our in-house creative team knows how to boost your online visibility. Our award-winning team shape your paid social solutions to stop the scroll and spark action through targeted advertising which brings results. We match sharp visuals with performance insights to deliver assets for social media ads that don’t just look good -they sell.

Platform Expertise Where It Matters

From Meta marketing to TikTok spark ads and Pinterest advertising, as your go-to paid social media agency we know all social media platforms inside out. Our skilled team stays ahead of algorithm shifts, audience trends and best practices so your media spend stays effective, hitting those business goals!

Dedicated Specialists, Transparent Results

You’ll have a direct line to a Paid Social Media Marketing expert who lives and breathes your account. With clear reporting and hands-on optimisation of your social services, you’ll always know what’s working and why. So you can feel confident your investment is working hard to deliver real growth.

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