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Digital Media Team's Clients Achieve Over £12 Million in Revenue Over Black Friday

Digital Media Team's Clients Achieve Over £12 Million in Revenue Over Black Friday




Digital Media Team have recorded another record-breaking Black Friday & Cyber Monday season, with clients collectively making over £12 million in revenue through the agency’s digital marketing services.

MANCHESTER, December 15, 2023 - The week of Black Friday has proven to be an incredibly successful period for the clients of award-winning Manchester-based digital marketing agency, Digital Media Team. During the week of 20-27th December, the company reported an incredible revenue total of £12,799143.27 across its range of services, which include Meta ads, TikTok advertising, PPC, Pinterest ads and email marketing.

An incredible standout figure on the PPC front is a 69.11% year-on-year increase in spend, as well as a 51.11% increase in revenue. Other record-breaking highlights include an 11.64 ROAS across all paid social clients (a 17% uplift year-on-year), with purchases up 26% and impressions up 10.7%.

With the help of this huge uplift over the BF/CM week as a whole, the team’s clients have seen an incredible November, securing a total of over £52 million across the month. This success came just in time for the company’s ninth anniversary on the 5th December 2023.

“Another year, another successful Black Friday for our clients,” said Ben Young, CEO of DMT. “I have to give all the credit to our unreal team. It’s clear to see the accumulated knowledge and experience of our previous Black Fridays are continuing to pay dividends for the brands who trust us to take care of their paid media, email and web services as we achieve yet another record-breaking week."

“2023 has been by far our most challenging year, and the current economic climate has made things even more difficult. That being said, the team have pulled together and battled against the odds to continue the record-breaking trend for another year. A massive thank you to every member of staff, as well as our wonderful clients for trusting the skills, processes and dedication of the incredible humans that are Digital Media Team!”

Digital Media Team is a full-funnel digital agency, combining creativity with data to grow and scale eCommerce companies. They offer digital marketing services in paid social, paid search, email marketing and web development across Meta, TikTok, Pinterest, Amazon, Google, Klaviyo and Shopify platforms. They are also preparing to launch several new services, including social media management, UGC video advertising, recruitment for businesses, and a standalone eCommerce strategy service in the new year.