With more and more of our clients joining our email marketing service (have we told you we’re partners with Klaviyo?), we felt it was high time that our team expanded to include a dedicated Email Marketing Manager. Enter Jamie! He’s our first of many 2021 hires, and we’re excited to get to know him in this week’s Employee Spotlight!
The Work Stuff 💼
Tell us a little bit about your role as Email Marketing Manager.
I manage our clients’ email marketing strategies, working closely with the design and content teams to ensure our clients are receiving bespoke, varied, and impactful mailers. We want to add value to their consumers’ brand experience, by receiving newsletters, exclusive discounts, etc. I also oversee that clients’ Email KPIs, such as open rates and conversion rates, are strong, as well as managing Lists and Segments.
A lot of jargon, but basically it means that we want our clients’ customers to only get the most relevant emails dropped in their inbox.
Tell us about your background. What led you to this career/industry?
I come from a B2B, service-orientated background. It was certainly my degree in Marketing and Digital Communications that led me to this industry.
What is something unique that you think you bring to the role?
I think I bring to the role a fresh perspective on some exciting challenges we face as a team in the immediate future.
What’s something you want your colleagues to know about you?
I love to learn nuggets of wisdom from everybody I meet. You never know, it might serve you well someday – nothing is irrelevant! Plus, it makes life more interesting.
The Personal Stuff 😉
What three words would your friends use to describe you?
Creative, Confident, Keen.
What’s your favourite cultural moment of this past year and why?
The moment Tiger King dropped on Netflix, It made me think that absolutely anything was fair game at that point in 2020. Scandal, Tigers, Conspiracy and Country Music all wrapped up in one series.
What’s your hobby or passion project outside of work?
Music! I’ve gigged across most of the North West and I intend to continue after the pandemic. I’m missing the Saturday nights playing in music bars a great deal.
What’s your guilty pleasure?
My guilty pleasure is definitely ABBA. Need I say more? Can’t fault them!
What causes are you supportive of, and why?
I’m supportive of Marcus Rashford’s campaign to feed children all across the UK. The man is a hero and does everything he can to put pressure on the powers that be to do better.
The Fun Stuff 🤪
Give us your best Northern Quarter bar recommendation.
The best place to get a drink in the Northern Quarter is The Night & Day Café, chilled coffee vibes in the day and amazing music venue/bar by night.
If you were a social media platform, which one would you be and why?
I relate the most to Twitter, especially when it comes to threads of highly detailed rants/tangents about otherwise completely random subjects.
Who would be your five dream dinner party guests, dead or alive?
Karl Pilkington, John Mayer, Barack Obama, Stevie Nicks and Peter Kay.
Quickfire Questions 🔥
What are you watching?
Rewatching The US Office, can’t get enough!
What are you reading?
Jordan Peterson’s 12 Rules For Life.
What are you listening to?
At the moment, Nothing But Thieves and Vampire Weekend.
Who are you ignoring?
The news. Good vibes only.
Who are you following?
Joe Rogan, his podcasts are a regular feature in my world.
Thanks for letting us spend some time chatting to you, Jamie! We can’t wait to see you performing live again in the future.