There’s no doubt that most people go into certain professions because they have a passion for the work that they’ll be doing. This is very true for copywriters, journalists or authors, who all share an interest in writing and largely have fun with the work they’re producing. Finding enjoyment in your work is essential for our mental health and wellbeing and helps us feel more confident with the work that we’re doing. If you’re not having fun with your copywriting, then maybe you need to switch things up a bit.
Are you suffering from a case of writer’s block? Or just interested in changing up your style to enjoy your writing a bit more? Here are our five ways on how to have a bit more fun with your copywriting and hopefully help you write some compelling and attractive copy.
Get to know your client & find the perfect tone of voice
One of the first steps for writing ad copy for clients is to understand the brief that has been set. Knowing what you’re meant to be writing and precisely what is required of you is key to helping you create exciting copy that attracts the reader’s attention. Furthermore, getting to know the client and the product that is being advertised will make you feel more comfortable, confident, and at home with the work that you’re doing and through this, you can find more joy in your work.
Finding the right tone of voice can help you write fun and exciting copy and make you feel a bit more connected to the work you’re doing. Writing in the correct tone of voice makes sense for the reader, as they feel like the company is directly speaking to them. Emulating the tone that your target audience would speak in helps increase engagement due to its familiarity for the reader. Seeing the positive attention that your work has is bound to make you feel more confident and happy about the copy you’re producing.
Become an Emoji aficionado
Emojis are one of the most powerful tools in a copywriter’s quiver. Recognising which Emojis work best for the brand and the copy being written may seem easy, but using the most appropriate emoji could be the difference between bland and memorable ad copy. Emojis help to make your work seem a bit more playful and grab the reader’s attention, drawing their eyes to specific keywords or sentences within your copy.
What makes emojis fun to use is that there are so many variations for most of the regularly used keywords, and you can be a bit experimental with them. “🚚, 📦, 📮, 📬, 💌” are some examples of emojis that could go with the keyword “delivery”, all of which add something extra to sometimes dull copy. It’s worth noting that particular emojis works best depending on the client that you’re writing for. Female fashion brands are more likely to use the “💌” emoji, whereas the “📦” and “🚚” emojis are more generalised and used by a wider range of clients in different industries.
Additionally, emojis add a bit of colour to plain black & white text, attracting the reader’s attention and bringing the copy to life, helping to make your work 💥 pop 💥.
Be a bit ‘punny’
Puns are the sort of thing that people either quietly appreciate or loudly groan at, but could be exactly what you need to create more interest around your writing. Using puns within your ad copy could enable the reader to associate the brand as being fun, friendly and one that they’d like to engage with.
Puns are tricky, though. You don’t want to overuse them because the core message of your copy could easily get lost and lead to your writing not making much sense. Additionally, they must make sense in the context of your copy. A random pun being used can easily confuse the reader and make them scroll past the ad entirely if they don’t understand what’s meant to be said. However, throwing in a clever pun that rolls off the tongue and relates to the described product or service could help the reader follow through with a purchase.
Experiment with different 𝐟𝐨𝐧𝐭𝐬
Having big blocks of text that don’t stand out to the reader can become off-putting and boring to read, so experimenting with different fonts can help to emphasise the work you’re producing. Drawing the attention of the reader to your work is exactly what you want to achieve, and 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 by using different fonts can be the very thing you need to create memorable copy and enforce the call to action at the heart of your work.
An important point to remember is that not all clients will appreciate using different fonts, such as those with more serious tones of voice, so it’s key to understand when to draw the line. Don’t overuse this technique too, as, like with Emojis & puns, the main message behind your work could get lost and confuse the reader. Additionally, overusing different fonts can impact accessibility for readers, listeners & viewers of your work. Text-to-speech users would miss certain aspects of your copy if the font being used is unable to be read by the programme.
Keep changing & improving
Repeating the same things over and over again is a quick way to feel disinterested in the work you’re doing, so finding ways to improve and change your style is an excellent way to have a bit more fun with your copywriting.
Regularly refreshing your ad copy can help you to create a vast repertoire of keywords or valuable phrases to use across a wide range of clients, hopefully giving you multiple ways to lift yourself out of a copywriting rut if you’re stuck trying to find the best word to use.
There’s no magic formula for finding enjoyment in the work you’re doing, but these are our 5 tips on how you could find copywriting more interesting and exciting. There are many similar methods that people use to increase the amount of fun they’re having with their copywriting, and hopefully, these tips are some you can incorporate in the future.