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How to Build Your Brand on Twitter

How to Build Your Brand on Twitter




Twitter is one of the best ways to build a positive brand image, create strong connections and raise awareness. Below we have put together our top tips on how to use the much-loved platform to grow your brand…

Start Interesting Conversations

Always stay connected to your audience by asking questions and engaging in conversation. In this tweet, Dominos proposed the all-important yet simple question, “What do you want on your pizza?” 

This has prompted people to provide feedback to the pizza chain, talking about their favourite toppings and order experiences.

Share Positive News Stories

No one likes to be the bearer of bad news. Instead, try to share positive press either about your brand or a trending topic. This optimistic approach can help build a loyal following and create a strong brand reputation.

Here Specsavers posted a creative and eye-catching graphic in honour of England winning the Women's Euros 2022. As well as showing their support of the team, they have also incorporated elements of their branding in a smart and humorous way.

Jump on Trends

As with other platforms, you should also monitor popular topics and hashtags on Twitter. This will help you to create compelling content that users actually want to see. Your strategy might stay the same, but it’s important to adapt throughout the month. 

When jumping on these trends, you should also provide your brand’s unique perspective. Here Starbucks have utilised the “Little Miss” trend to subtly promote one of their most popular drinks. Users responded to the tweet by quoting things like “It’s Me I’m Her”, “Always!!” and “So me”. Not only have Starbucks utilised this trend in the best possible way, but they have also posted a relatable piece of content, resulting in over 700 retweets.

Provide Relatable Content

Sharing relatable content is a great way to gain the trust of your audience. Always remember that you should create content for users, not robots. For example, a funny meme about work will gain more interaction than a list of facts about what your colleagues do in the office.

Here Dunkin Donuts acknowledges those who order the same coffee every day. Users responded by quote tweeting things like “Literally me”, “@ me next time” and “I feel personally attacked”. Reactions like this, prove that relatable (yet simple) content is one of the smartest marketing strategies out there.

Post & Engage with Twitter Debates

In February 2021, the official Weetabix Twitter account posted the extremely controversial image of “beanz on bix”. Users immediately expressed their disgust at the odd breakfast suggestion by liking, commenting and most importantly - retweeting the post.

This clever marketing tactic sure did get people talking. Including some of the nation’s favourite brands. Check out these smart replies by Tesco, Lidl, Dominos and Tinder.

And there you have it. The best and most simple ways to grow your brand on Twitter! Interested in learning more about how we can help you with social media? Get in touch today!