If you already thought that we had too many social media platforms to flick between, then lucky us, as Mark Zuckerberg, our lord and saviour, has released a brand-new one for us to waste our hours of the day scrolling through.
Threads is Meta’s direct competitor to Twitter, which has been under plenty of change (some a bit more controversial) since Elon Musk’s takeover of the platform in October 2022. In fact, the timing for Threads’ release couldn’t be more perfect, as on Saturday, the 1st of July, Musk announced temporary daily view limits for Twitter users, which caused a mass uproar amongst the Twitter population.
As of the morning of Friday, the 7th of July (just one day after Threads was released), over 50 million people signed up for the brand-new platform. And as of Monday, the 10th of July, over 100 million people have signed up, which is the fastest any platform has ever reached that figure.
The numbers are staggering, and one that may have been drastically inflated due to Twitter’s unpopular update just a few days before release.
And with a new social media platform comes all-new memes; some are very creative, and others are just a rehash of each other. We’ve trawled the internet to find our absolute favourites. Keep reading to see our top picks!
Naturally, as soon as Threads was released, users compared every part of it to Twitter.
Granted, it’s not entirely polished at the moment; there’s only one feed page, hashtags don’t exist, and it’s a little confusing how the algorithm works at this moment.
However, it’s clear to see how similar the platforms are. Threads is a direct competitor to Twitter, so it’s not surprising that Zuckerberg took a bit of inspiration from Twitter’s UI and basic features/functionality.
Now this meme was actually from Zuckerberg himself. It was his first tweet in 11 years, and it couldn’t have been more perfect.
As with every other social media platform out there, it’s so easy to just flick back and forth between them all when we get a little bit bored with the one we’re currently using.
The release of Threads is just adding another app into the mix, and we’re all guilty of continuous social media switching.
We totally understand how every social media manager must have felt when they realised their jobs were about to get busier; another social media platform means another app to regularly post content onto.
It’s a bit tricky at first to assimilate onto another social media platform, though. What TOV will most users be going with? Playful vs serious? What sort of content will people be posting? Informative threads vs photo carousels?
To all the social media managers out there, good luck (and don’t forget to have fun).
We’ve got to say no one will be happier with the early success of Threads than Mr Zuckerberg.
It’s not surprising, though. Owning the app that reached 100m sign-ups faster than any other platform is some achievement, so Mark deserves all the happy sandwiches he can get his hands on.
One of the first thoughts that raced through everyone’s heads with the release of Threads was that Twitter had effectively died.
That’s not really the case anymore, as Twitter is well and truly still standing. Nonetheless, the migration of users from Twitter over to Threads across the last weekend has surely sent a shockwave down Elon Musk’s spine, but we’re sure he’ll cope in the long run.
No One Wants to Play With Twitter Anymore
Once something new and shiny comes along, the old, existing toy (Twitter, in this case) is cast aside and forgotten about.
Similar to the previous meme, we’re sure some people will be throwing Twitter into the bin (just deleting the app, tbh) now that Threads is out. Not us, though! Please don’t unfollow us.
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