Shopify Stores: 14 Advantages For Your Brand

Looking to launch your brand’s online store but not sure the best way to go about it? We can’t recommend Shopify more.

But don’t just take our word at face value, read on for a rundown of why we recommend Shopify as the ideal eCommerce platform.

1. Quick and Easy Set-Up

Avoid the fuss of sorting out servers and covering web development costs that comes with self-hosted sites. Thanks to Shopify’s simple and clean user interface and intuitive features, all you need to bring is the product.

2. Tech Know-How Sorted

With all software and hosting provided by Shopify themselves, this is the perfect way for anyone of any technical knowledge level to set up a professional-looking website. Plus, you can rely on the security and speed Shopify maintains rather than having to take care of bugs yourself.

3. Secure and Reliable

Don’t worry about all of the sensitive customer information your Shopify site may collect. This is all stored and maintained securely. You can enable SSL certificates to encrypt all data and pass it through a secure connection. Shopify even takes care of PCI compliance so you can take credit card payments with confidence.

4. 24/7 Customer Support

If you do ever happen to have a problem or query relating to your site, Shopify provides around the clock customer support via phone, email and web chat. The range of community forums and help guides are also great for troubleshooting, so you’re never out of control of your site.

5. Mobile-optimisation

These days, having a website that’s optimised for mobile access isn’t optional. You wouldn’t want to miss out on the huge demographic of smartphone online shoppers, would you? With Shopify, this is easy. All of their site themes are mobile-optimised, down to the cart. They even offer free Apple and Android apps so you can manage your store on the go and make sure it always looks sleek for mobile users.

6. Customisability

Making your brand stand out is essential in today’s competitive online shopping landscape. Luckily, Shopify offers 160 themes, all of which are customisable so you can ensure your brand shines through. 

7. Apps Galore

Want to add a wish list function? Customer reviews? A loyalty programme? How about keeping track of your stock and shipping? There’s a Shopify app for all of it! Some are free, while others are paid extras to help you really get the most out of your site.

8. SEO and Marketing Tools

Being on the web just isn’t quite enough to guarantee you custom. Keep your site at the top of search engine results with Shopify’s SEO features and advanced analytics. Other marketing tools include social media integration and product reviews, ensuring you’re shouting about your product in all the right places.

9. Payment Gateway Benefits

Shopify is partnered with a multitude of payment gateways for accessibility, but it also has its own, powered by Stripe. This allows you to avoid transaction fees and take advantage of lower credit card fees.

10. Affordability

Shopify now hosts more than 500,000 businesses in 175 countries around the world. With global names such as Tesla, Nestle, Red Bull and Kylie Cosmetics getting in on the Shopify action, you’d presume the costs were too high for small businesses to take advantage. However, Shopify’s plans come at a range of price points and monthly subscription fees vary from $29 to $299 a month, so you don’t have to worry about not being able to afford it! Plus, if you prefer to pay an annual rate rather than monthly instalments, you’ll benefit from 10% off.‍

11. Social Media Integration

Social media should be right at the centre of your modern eCommerce marketing strategy. It’s lucky that Shopify has its finger on the pulse. They allow you to integrate Facebook Pixel into every page of your website, upload products to your Facebook product catalogue and keep them synced with what’s going on onsite with stock levels and offer checkout from your social media channels. Plus, with Shopify-generated discount codes, you can track where and how people are getting their hands on your discounts and improve your strategy in response.

12. Inventory Management

Shopify’s range of product management tools includes inventory management for tracking your stock levels, monitoring orders and keeping product listings up to date. Shopify will even automatically mark products as sold out once your stock runs out, preventing disappointment for customers whose orders would otherwise have to be cancelled.

13. Multi-Platform Selling

Shopify doesn’t limit you to only selling on your site, it also opens up access to Amazon, Facebook, Instagram and Pinterest marketplaces. When 48% of people begin searching for a product on marketplaces such as Amazon, this is an opportunity you can’t afford to miss!

14. Dmt’s Insider Knowledge

As Shopify partners, let’s just say we know a thing or two about managing Shopify stores. Our web team specialise in designing, developing & optimising marketing-ready Shopify websites. We can also migrate your site to Shopify from another platform. With years of experience in designing and building high-converting stores that integrate with the marketing channels that matter most, you know your brand is in safe hands.

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Want to see how we can grow and scale your brand? Get in touch today!