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Social Media: A Guide For a Brand in Crisis

Social Media: A Guide For a Brand in Crisis




The current situation of many workers self-isolating and uncertainty of the coming weeks makes this unknown territory for online retailers. However, there are certain steps you can take the make the most out of a tricky situation. Here are our top tips for social media during quarantine, using our favourite case study – ASOS – who, as ever, get it bang on.

📣 Keep your customers in the loop. Many customers will be concerned about any order whereabouts, or whether they can continue ordering. Pin a post about your procedure during these times, alerting them of any changes. ASOS did this well, publishing a statement from their CEO across their social channels.

🧹 Spring clean your social media pages. We HATE to see brands neglect their organic social, and there’s no time like the present to turn your attention to ALL of your active social channels (*cough* it’s not all about Insta). Check all your contact details are accurate and refresh your cover photos and branding where needed.

✏️ Post regular, quality content. People are going to be online more than ever right now – give this audience a reason to follow your page.

🏡 Posting content that sets you as a lifestyle brand is a great idea – people will be looking for ways to keep sane whilst they’re stuck at home.


💡 Pro tip – Facebook allows you to invite anyone who’s liked your post to follow your page. Post great content, put a little cash behind it, and then reel those followers in 🎣 You could also run a page like campaign to grow followers, or consider a contest to win a voucher to spend on-site. Once everything’s back to normal, you’ll have a healthy audience to which you can serve ads 🔥

🧠 Think outside the box. Mix up your content and find ways to engage your audience – consider polls and audience interaction. Your focus right now should be to build a community. We’re all in this together, so make sure your followers feel wanted. BE HUMAN!

Here at digital media team, our dedicated teams are always learning, looking for the newest innovations. We know how to get the best out of your account – doesn’t matter if you have 10 followers or 100k.

Digital Media Team pride ourselves on being at the forefront of social media, keeping ahead of trends to ensure we offer the best service for our clients. We have our very own Facebook Account Manager and are regularly invited to attend events at Facebook HQ. In fact, we’d go as far to say that we’re experts in this fast-paced and ever-changing platform.

What do we offer?
Paid Social
Social Media Management
Graphic Design
Email Marketing

Want to see how Digital Media Team can help your business succeed online? Get in touch, or follow us on Facebook, Instagram, Twitter and LinkedIn.