Whether you’re a small business owner or an Instagram lifestyle blogger, there’s no doubt that the ever-changing algorithms can make content creation feel like a huge chore. According to Semrush, 45% of marketers report that they struggle to create content that captivates their target audience.
Although the process can be challenging (and time-consuming), content creation can actually be super fun, especially if you're a creative person! Keep reading to learn how you can develop a love for creating content that truly speaks to your audience…
What is Content Creation?
According to Hubspot, content creation is the process of producing ideas that are appealing to your audience and relevant to your niche. These ideas are then developed into written or visual material, making the information available in formats such as social media posts, blogs or videos.
Is It Important to Develop a Content Creation Strategy?
A strong content strategy can help you to establish your marketing goals. Not only will you feel more organised, but you will also begin to learn what your audience really enjoys.
Tips for Social Media Content Creation
We’ve put together our top tips on how to create a strong content strategy, so you never have to feel lost about the next steps!
Let’s get started…
Research & Plan
Brainstorm your content ideas at the start of every month. Check out Instagram, Pinterest, Twitter & LinkedIn for inspiration. You should also keep a note of any upcoming events, holidays or national days that relate to your content. For example, if your brand is eco-friendly, you should think about creating an exciting post on World Earth Day or World Ocean Day.
Choose Readable Fonts & Aesthetically Pleasing Colours
A good aesthetic can take your content from zero to ten! Choose eye-pleasing fonts and colours that reflect the tone and personality of your content, brand or blog. If you’re new to content creation, we recommend working on a user-friendly platform such as Canva. If you’re looking to develop your graphic design skills, try opting for a more advanced software such as Adobe Photoshop.
Maintain Brand Consistency
According to brandgility, consistent branding increases revenue by an average of 23%. Brand strategist, Taughnee Stone says that “In order for people to trust you, they have to feel like you know you. In order for people to remember you, you must show up in a way that’s consistent”. Your branding is almost like a personality. As well as the logo, colours and fonts, your content should also maintain an appropriate tone of voice which represents your core values and principles.
Provide Value: Inform, Entertain & Inspire
By creating content that only promotes products or services, users may not feel as though they are gaining anything valuable. Instead, try to focus on creating content that informs, entertains or inspires.
Informative content doesn’t mean having to talk about the ins and outs of your product or service, but actually demonstrating your expertise within a particular niche. For example, if you own a cafe, you may want to create a reel showing how to make your most popular meal.
In today’s age, social media users LOVE to be entertained. Stay on top of trends by regularly checking Instagram reels, TikToks and any relevant hashtags. Consider trending audios, challenges and special events that are relevant to your niche.
Inspirational content should elicit an emotional response from your audience and inspire them in some way. The source of inspiration could be as simple as a motivational tip or life hack that relates to your niche, product or service.
Choose Good Quality Images
High-quality images aren’t only more eye-catching, but they also have the most potential for being liked, shared and commented on by social media users. Aside from the numbers, high-quality images will also add a much more professional touch to your grid. If you are promoting a service rather than a product, you can outsource free images from Unsplash or Canva.
Diversify Your Content
Keep your audience interested by diversifying your social media content. Switch between topics that relate to your niche and try not to use the same images too many times. You should also include a variety of static posts, carousels, videos such as reels, and of course daily stories.
Use Relevant, Specific & Trending Hashtags
Never underestimate the power of hashtags! These will ensure that your content appears in the right place and for the right audience. Check out the Digital Media Team Hashtag Guide for our top tips.
Show Up Consistently
Consistency is key! The more you post, the more the algorithm will learn about your account. Maintain consistency across all aspects including designs, fonts, tone of voice and posting times. If your audience is loyal and genuinely enjoying your content, they may (and probably will) expect regular posts on your account.
Prepare & Schedule Your Posts
Analyse Your Insights
Insights allow you to learn more about your audience. This includes gender, age range, and location. When analysing insights, you should check which posts and stories your audience has interacted with the most. This can be useful when trying to determine which kind of content is most effective for your brand or blog.