The Ultimate Guide to Using Emojis In Marketing

When we found out that there is a whole day dedicated to emojis, we knew we had to celebrate (and by celebrate, we mean write a blog post 🍾) 

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Falling on the 17th of July, World Emoji Day is a fun day based on the calendar emoji available on iPhones 📆 With 1,620 little symbols to choose from, it’s now easier than ever to add a touch of emotion to your messaging. 

According to NationalToday, various psychologists and researchers say that these graphic icons may also play a huge role in the way we communicate today - prompting online users to view messages in a particular way.

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Why Should We Use Emojis?

Emojis have become a universal part of modern communication, and when added to marketing strategies, can have a huge impact on how online users view your social media posts, campaigns or brand as a whole.

The first, and perhaps most obvious point is that they can add a touch of personality to marketing content, ultimately helping to create a deeper connection with your target audience. They can also make the content more eye-catching, capturing the attention of users scrolling through their feeds.

When Should We Use Emojis?

‍Although emojis can be super powerful in marketing, it’s important to note that there are also times when they simply aren’t needed. When adding them to your marketing materials, think about the context and the audience who will be reading or watching this content. For example, if you are creating a social media post targeting Gen Z consumers, then you should 100% incorporate a few fun emojis. However, in more formal settings, such as a newsletter targeting data analysts, adding emojis may not be the best way to complement the information or desired brand image.

Which Emojis Should We Use?

When creating a successful campaign, choosing the right emojis requires a thoughtful approach that aligns with your brand's identity, message, and target audience. When selecting emojis, it is important to consider their relevance to the content or campaign at hand. For example, emojis that evoke positive emotions, such as smiling faces or hearts, can be effective in conveying a love for a product or service. Additionally, emojis related to specific industries or products, such as food and beverages, technology, or fashion, can add a touch of visual representation and aid in creating a connection with the audience. 

Your end goal is to choose emojis that complement the marketing message, resonate with the target audience, and enhance the overall impact and memorability of the content.

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