The one question our website development expert gets asked more than any other is: “What can I do to improve my website?” The answer is fairly straightforward, but it might not have been obvious to you until now. Improving your website is all about making it more visually appealing, so that shoppers will want to make a purchase.
Here are three quick web development tips to help make your website more attractive and improve your conversion rate.
Website Development Tip #1 - Fix what’s broken
The one thing that affects a website’s performance above all else is when something’s broken. This includes links that don’t work, images or text that are cut off or in the wrong place, or anything else that hinders the user experience. People spend so much time online now that they can spot something that doesn’t look right from a mile away, and this will put them off from making a purchase on your website.
This might seem like an obvious point to make, but you’d be surprised how many business owners don’t realise when they have broken HTML on their website. Make sure you check every page on your website frequently to locate any broken elements, then get these fixed as soon as possible to improve your conversion rate.
Website Development Tip #2 - Improve consistency
It should come as no surprise that visual consistency is a major factor that affects how attractive your website looks to potential customers. No one is willing to scroll through a website that is messy to look at. If your website looks unappealing, your conversion rate will be significantly lower than it should be.
Our resident website development expert is no stranger to visually incoherent websites: “I see so many sites with completely different elements all over the place. Websites need to have a sense of identity or they just look and feel confused.”
To help improve your website’s conversion rate, make sure that your website has a strong and consistent visual identity. This includes everything from choosing a colour scheme and sticking to it, to making sure you use the same fonts on every page. It’s all about creating a website that customers actually want to browse because they enjoy the way it looks. This will lead to more purchases and a higher conversion rate.
Website Development Tip # 3 - Make navigation easy
If potential customers can’t find what they’re looking for in a few simple clicks, they won’t make a purchase from your website. Customers expect their shopping journey to be as straightforward as possible They’ll leave to find a competitor that offers an easier user experience if your website’s navigation is confusing.
Your navigation menu should only include links to the most important pages on your website that customers will want to visit. Make it clear what page each link will take the customer to, using descriptive lines to provide more context if necessary. Clean and specifically organised navigation menus let the user know that you want them to be able to move around your website with ease and that you’re not trying to hide anything.
If these tips have demonstrated anything, it’s that increasing your conversion rate is as easy as making the user’s website experience as cohesive as possible. This is essential to bear in mind when carrying out web development training, or if you’re interested in pursuing a web development career.
Still not sure how to go about this? Our website development team would be more than happy to help! Get in touch to find out more about our web dev services, as well as what we can offer you in terms of paid social, PPC, and email marketing.