Star signs and marmite are very much alike. No matter if you love them or hate them, you can’t deny at one point or another, you’ve flicked to the back of a magazine to check your horoscope and found solace in silly little stars.
Whatever side of the star sign debate you’ve pitched your tent on, it’s hard to deny being told about how you missed the bus and tripped over because ✨mercury’s in retrograde ✨ or ‘OMG, you’re such a Virgo’ spikes our interest.
Attributing our personality traits to the planets dates all the way back to the Babylonians, so there’s clearly longevity to it. Rumour has it, all the great loves of the past, such as Romeo and Juliet, hit it off so well because she asked the age-old question, “what time were you born?”.
Nevertheless, whether you’re a believer or a non-believer, we’ve done a deep dive into the cosmic universe and picked out which area of marketing best suits your star sign. You’re welcome!
For any cynics, we dare you not to scroll straight to your sign 👀
🌿 Earth Signs 🌿
♉️ Taurus - Web Design (April 20th - May 20th)
Taurean marketers exude a calm confidence that the other signs lack. Represented by the bull, Taureans make for *the* perfect web designers because they’re natural problem solvers and have a passion for absorbing knowledge and planning.
They’re intelligent, dependable, hardworking and just that little bit stubborn, too - the saying “mess with the bull, get the horns” reigns true with Taureans. They’re dedicated to any task they set their mind to because of their grounded nature.
Famous Taureans: Adele, Robert Pattinson and Queen Liz (when she’s not petting corgis, she’s a keen web designer).
♍️ Virgo - SEO (23rd August - 23rd September)
Do you have a friend who always has it together, is insanely good at planning and annoyingly never late? We’ll place our bets they’re a Virgo. After the chaos of Leo season, Virgo season swoops in like camomile tea and paracetamol. They’re a naturally dependable sign for a reason.
Virgos are known for being practical, methodical and nothing short of perfectionists. So it’s only natural that they’d be your go-to person for some good ol’ SEO knowledge. Spreadsheets? Data? Organisation? Analytics? Sign them up.
Famous Virgos: Beyoncé, Lea Michelle, Zendaya.
♑️ Capricorn - Market Research (22nd December - January 19th)
Stubbornness knows no bounds with a Capricorn. Represented by the goat, these headstrong earth signs are as ambitious as they are determined. And for this reason alone, they’d thrive in market research.
They have tunnel vision when it comes to success and high standards and know just how to spot a competitor and analyse their weaknesses. Second place? Never heard of it.
With their ambitious personalities, level-headed way of thinking and love for organisation, they’re the kind of sign to make lists on top of lists and exactly the type of person you need on your market research team.
Famous Capricorns: Kate Middleton, Michelle Obama, Zooey Deschanel.
🌊Water Signs 🌊
♓️ Pisces - Graphic Design (February 19th - March 20th)
When Pisces aren’t away in dreamland, they’re most likely to be the best graphic designers of the zodiac. Known for their artistic streak, they’re both creative and adaptable - which is by no means a wasted trait in marketing.
Being a water sign, they’re *quite literally* happy to go with the flow. Last minute deadline? Don’t sweat it; Pisces will get it done effortlessly, and they won’t even break a sweat.
Idealistic by nature, highly emotional and culprits for romanticising absolutely anything, they can flip any negative into a positive - even if it’s a last-minute deadline.
Famous Pisces: Rihanna, Drew Barrymore, Justin Bieber.
♋️ Cancer - Blogging (June 22nd - July 22nd)
If “Dear Diary” was a person, they’d be a Cancer - everything about their being exudes weighted blanket and scented candle energy. When they’re not stuck in their feelings, they make for pretty good bloggers because of their creative, empathetic and intuitive minds.
Represented by the crab, they’re self-sufficient and can often be left to their own devices. As creatures of comfort, they’re happy to be left alone tapping away at their keyboard.
When faced with any challenge, their inner crab jumps out, making them the perfect fit for a career in marketing. They’re stubborn, organised and thick-skinned (though they’ll probably weep about it later).
Famous Cancers: Lana Del Rey, Meryl Streep, Lady Di (RIP).
♏️ Scorpio - PR (October 23rd - November 21st)
Scorpios are *the* most mysterious sign of the zodiac. Most likely to probably be a vampire, when they’re not busy being the fire sign of the water signs and causing chaos, they make for top-tier PR execs.
With their relentless (and just a tad scary) nature, they thrive best in fast-paced industries because of their honest, dedicated and charismatic personalities. What’s more fast-paced than PR?
As the most extroverted of all of the water signs, Scorpios can be thrown into any situation and maintain their cool. They’re career-focussed, natural leaders and independent - the perfect mix of personality for the world of PR.
Famous Scorpios: Winona Ryder, Anne Hathaway, Penn Badgley
☁️ Air Signs ☁️
♊️ Gemini - Outreach (May 21st - June 21st)
Known as the social butterfly of the zodiac, Geminis and outreach are a match made in heaven! These busy bees are always doing something, whether it’s organising their planner or searching the web - their curious minds never stop.
With their adaptable, energetic and extroverted nature, they thrive in social environments because of their top-tier communication skills. Stick them in the middle of any situation, and they’re bound to leave having made 101 new connections (if a smoking area at 2 am was a star sign, it’d be a Gemini).
Famous Geminis: Tom Holland, Angelina Jolie, Kanye West.
♎️ Libra - Lead Nurturing/ HR (September 22nd - October 23rd)
Represented by scales, Libras are known for their balance and harmony. Being an air sign, they’d feel right at home in a lead nurturing or HR role because they’re social empaths by nature. Got a problem? Libras are your agony aunt.
Never one to take sides without gathering all of the facts, they’re level-headed, intelligent and great problem solvers, identified mainly by their unwavering “get sh*t done” attitude. They have a natural knack for keeping the peace and staying fair, even in the stickiest situations.
Famous Libras: Kim Kardashian, Serena Williams, Zac Efron.
♒️ Aquarius - Email Marketing (January 20th - February 18th)
Fiercely independent and arguably the most ‘outside-the-box’ thinkers of the zodiac, Aquarius’ are a force to be reckoned with, and have a brain that’s always kicked into high gear - a caffeine rush in human form.
No doubt, they’d make excellent email marketers because of their progressive, quick-thinking and creative ways.
Maybe a little whacky and almost definitely a little bit weird; if any Aquarius ever pitches an idea, ask no questions - just run with it. With their chatty and sociable nature, they’re always one step ahead of social trends, making them the perfect fit for the fast-paced and reactive world of email marketing.
Famous Aquarius: Oprah Winfrey, Harry Styles, Elizabeth Olsen.
🔥 Fire Signs🔥
♈️ Aries - Influencer Marketing (March 21st - April 19th)
After the emotional toil of Pisces season, Aries season swoops in, replacing that winter SAD with a springtime zest for life. As the baby of the fire signs, they’re full of drama, energy and just a sensible sprinkle of chaos. With their outgoing personality, naturally, there’s no better fit for an influencer marketer.
Always the life of the party, these extroverted souls are ambitious, optimistic and sociable - they could talk the hind leg off a donkey if they really wanted to.
Represented by the ram, they’re head-strong, fiercely loyal and always truthful. With the ever-changing buzz of the influencer marketing landscape, an Aries would fit right in.
Famous Aries: Lady Gaga, Reese Witherspoon, Sarah Jessica Parker.
♌️ Leo - Events Manager (July 23rd - August 22nd)
Leos are natural leaders. Represented by the lion, they’re fierce, bold and expressive - making them the perfect match for an events manager.
Always the life of the party, Leos thrive in social spaces and know exactly how to command the attention of a room. Looking for someone to take the lead on a project? A Leo is your go-to.
With the Sun as their ruling planet, they’re quite literally the centre of the universe - it’s their world, and we’re just living in it. If any other sign possessed this trait, no doubt it would be unbearable, but with a Leos charismatic personality, you’ll be happy for them to take centre stage - especially when it comes to planning an event.
Famous Leos: Kate Bush, Gillian Anderson, Kylie Jenner.
♐️ Sagittarius - Social Strategy (November 22nd – December 21st)
Sagittarius are usually the most easily identifiable sign out of the whole zodiac. Known as freedom seekers and adventurists, they’re talkative, outgoing and always in the know when it comes to social trends. They’re the epitome of a social strategy marketer.
Social media moves fast, but a Sagittarius moves faster. With a big mouth and even bigger dreams, a Sagittarius is the most talkative go-getter and trendsetter you’ll ever get.
Their larger-than-life attitude fits perfectly with a career in social because they’re very much a ‘never try, you’ll never know’ kinda sign. They’re completely impulse-driven and will deal with the repercussions afterwards. If you’re looking for a risk taker, a Sagittarius is the one.
Famous Sagittarius: Taylor Swift, Britney Spears, Miley Cyrus