TikTok is rapidly becoming one of the hottest marketing trends for businesses across the globe. With more than 800 million active users, the platform offers an unprecedented opportunity to reach a wide variety of audiences. By leveraging the power of TikTok, businesses can create engaging and effective marketing campaigns that can help them increase brand awareness, generate more leads, and ultimately drive more sales.
Today we’re exploring why TikTok marketing is the next big thing for businesses, providing tips on how to maximise its potential.
What Is TikTok, and Why Is It So Popular?
TikTok is a social media platform that has taken the world by storm. It allows users to create and share short videos that range from funny skits to lip-syncing to music. And it's clear to see why businesses are jumping on board with TikTok marketing.
It's easy to use and provides endless amounts of entertainment for users. TikTok's algorithm also makes it easy for videos to go viral, which is a huge benefit for businesses looking to expand their reach.
The Potential of TikTok for Marketing
Alongside its entertainment value, TikTok is a powerful marketing tool. By jumping on trending sounds or providing exclusive product discounts during shoppable livestreams, businesses can increase their brand awareness and build a strong following on the platform.
With so many users on the platform, businesses can target specific demographics and reach a large audience. The app's unique live-streaming format provides an opportunity for businesses to showcase the faces behind their brand in a creative way. By creating engaging, authentic, and shareable content on TikTok, businesses can tap into their target audience, establishing meaningful connections that will drive brand loyalty and sales.
TikTok also offers a wide range of advertising options that are tailored to different business objectives, such as increasing app installed or website traffic. For instance, businesses can create their own TikTok ads, sponsor influencers, or participate in brand takeovers, which allows them to reach even more users on the platform.
Successful TikTok Campaigns
Here's a quick rundown of some of our favourite TikTok marketing campaigns
Duolingo
The marketing team at Duolingo takes the crown for the most entertaining TikTok campaigns. With 6.7 million followers on TikTok, the antics of Duo the Owl have already generated over 31 million views on a single post.
Keeping on top of the latest trends, their videos have created a #Duolingo community, authentically generating traction and in-app usage.
TALA
As a sustainable activewear company, TALA thrives on creating an organic and transparent relationship with its customers. When the brand wanted to push sales, it's no surprise they ran a conversion campaign through TikTok.
By showcasing how wearable and affordable their clothes are through quick and simple videos, they unsurprisingly saw a 113% increase in total sales conversions.
Fenty Beauty
Fenty Beauty is one of the first brands to launch its social media collab house. In collaboration with five TikTok creators, the brand has worked alongside them to push the boundaries of content creation and social media marketing.
Generating an average of 44.2 million likes on its TikTok page, the brand depends solely on the popularity of its influencer and the audience's investment in its products.
Overall, TikTok's popularity and potential for marketing make it an exciting platform for businesses to explore. By creating engaging content and targeting the right audience, businesses can leverage the power of TikTok to reach new customers and increase brand awareness.
No business should ignore TikTok when planning its digital marketing strategy. If you’re a brand looking to get started, get in touch with us, or hit us up on our socials to see what we can do for you!
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