It’s inevitable that at some point every business will sit down and think: do we outsource our social media to a marketing agency or keep it in-house? We’ve decided to break it down for you because getting that formidable marketing team should be on the top of any company’s to-do list.
As we all know, social media marketing has become one of the most powerful and ever-growing advertising platforms. It’s not simple – and any modern brand knows that utilising this form of marketing is crucial for a company to succeed. But is it best to outsource or keep things in-house? Let’s take a look.
It will come as no surprise that hiring an in-house marketing team can get pretty costly. You’ll need writers, designers, paid social experts, PPC experts – the list goes on! With an agency, you get a ready-made team at a fraction of the cost. Sure, a marketing agency at the forefront of their game will look expensive on paper, but you’ll be saving money in the long run; with an established team of experts ready to push your brand forward.
Agencies rely heavily on teamwork, spending years gathering like-minded people who are experts in their respective fields. They will have spent an ungodly amount of time together, completing project after project, perfecting the way they work as a unit. As cheesy as it may sound, a premier agency should be like a mismatched family, relying and leaning on each other to deliver an unbeatable service each and every time.
A marketing agency offers experience
With a ready-made marketing agency, you don’t only put your money into a team, you pay for their experience as well. Most marketing agencies won’t hire without an appropriate amount of experience in the field, creating a group of people with years and years of collective knowledge between them. Touching back upon the cost-efficiency point as well, hiring weathered professionals in-house can turn into a very pricey venture.
With an in-house team, there’s only one way to increase your marketing efforts: hire more staff. With an agency, there’s no such problem. They’ll already have a large selection of staff on-hand, ready to step up your marketing efforts at a moment’s notice. Any great agency will always be looking forward, planning and strategising from that first initial meeting to grow and evolve your advertising campaigns.
Let’s be honest, which in-house marketer these days has enough time to keep up-to-date with all the latest marketing trends? This ever-changing, fast-moving industry is constantly evolving, bringing new ways to target & convert on a consistent basis. Agencies take their education extremely seriously, with a larger workforce offering the employees a chance to research and learn, keeping them on the very top of their game. What’s more, if your agency is a Facebook Marketing Partner, they will have access to exclusive training and insights from Facebook themselves – giving you the benefits of these features too – smart.
If you think about this logically, there’s only one major reason why a brand chooses an in-house team: they become ambassadors for your brand, learning it inside out. However, a well-established agency will do that as well. They won’t see it as outsourcing, but as an extension to your own in-house team.
“Do what you do best, and outsource the rest.”
Peter Drucker – Management consultant, educator, and author