Boost posts are the black and blue dress meme of the marketing and social media world. Some people see boring blue and black. They think it’s just lazy posting and for dying out accounts. You may even hear the odd sniggering about it amongst the sounds of money being flushed down the toilet.
Some agencies, like us, see it as black and gold. digital media team see boosting posts as a foolproof way to expand your already growing audience. Adding a little bit of extra budget toward boosting content will improve your engagement, resulting in more followers and *queue the cash register noises, M.I.A* because we’re talking about more sales and that means cash money.
Now you may be wondering to yourself what the difference is between a boosted post and an ad. We’re here to tell you: a whole lot. Facebook especially will optimize your campaigns depending on which objective you choose. If you boost a post it will aim to get you more reach and engagement – resulting in new followers and new customers. An ad will be run to translate the brand presence to get tangible outcomes.
The organic side of social media is declining. It’s getting harder to get your content out there to a big audience. With the introduction of the pesky new algorithm on Instagram especially. It all seemed to go a little bit upside down once they got rid of chronological feeds. It favours big accounts with lots of users interacting. It may seem like an unreachable goal to get to the top when you’re a smaller brand. That’s where boosting budgets come in.
If you know what you’re doing (and our Content Team does *hint hint*!) and what works well when it comes to a boosting budget, your content will start thriving. It isn’t a case of throwing money at something until it works, you have to be tactical.
There are three simple ways to ensure you’re getting the best of your boost posts:
- Make sure your content is relevant and most of all, engaging. You want to put your best foot (or post) forward. What represents your brand the best? What is enticing to the audience you’re targeting? Utilise it!
- Leave room for interaction. Getting likes on a post is good, yes, but want to know something even better? Engagement. Get them tagging their friends.
- Consider the call to action; the customer journey is a key component and consideration needs to be had here. Think carefully about where you want this traffic directed to.
By enhancing your targeting capabilities you can go far beyond your organic audience. You can target based on demographics, behaviours, interests and custom audiences. It is way more intricate than using hashtags. You can communicate with an audience that usually wouldn’t be possible through organic activity. Now get out there and transform your platforms!
Digital Media Team are a Manchester-based social media agency, specialising in paid advertising, PPC, content writing, influencer marketing content and Shopify web builds specifically for eCommerce businesses.
We pride ourselves on being at the forefront of social media, keeping ahead of trends to ensure we offer the best service for our clients. We have our very own Facebook Account Manager and are regularly invited to attend events at Facebook HQ. In fact, we’d go as far to say that we’re experts in this fast-paced and ever-changing platform.
What do we offer?
Social Media Management