We took the client on just ahead of Black Friday, allowing us to get their accounts in order ahead of the busiest sales period of the year. We increased performance by hitting a much larger cold audience, managing budgets correctly and optimising the account. By doing so we have brought a much larger audience to the site. This audience was highly motivated and the number of products viewed and add to carts drastically increased. From this we were able to put more money into retargeting and offer incentives to bring users back to site to purchase.

By implementing a full funnel strategy, we managed to in increase sales by 400%, doubling their return on ad spend whilst scaling up budgets considerably. Consistently strong results led the client to sign up for our PPC service to further boost their performance.