Funkifabrics is a hugely popular fabric retailer based in Greater Manchester. The company was established to help small businesses, entrepreneurs and independent creators who are looking for the perfect fabric for a whole host of different sports, hobbies and projects.
Offering a huge collection of unique, eye-catching and ‘funki’ designs, Funkifabrics has been in business since 2008, and has gained a strong reputation as a leading supplier of stretch fabrics and a firm that really puts their customers first.
Digital Media Team worked closely with Funkifabrics for a number of years, helping them to grow their online following and manage an active social community via social media management and content marketing.
Focusing on operating a fast-paced business meant that the client struggled to find the time to post regularly on social media. They enlisted the help of DMT so that they could work closely with an agency who could connect with their loyal customer base across Facebook and Instagram.
The client wanted to increase their online following whilst growing engagement and delivering the outstanding customer service they had become known for. As a company with frequent new products, offers and promotions, we had to ensure we kept in close communication with the client to ensure our content was inline with their marketing calendars. Monitoring and providing timely responses to their active following was a massive part of the service.
We have helped Funkifabrics grow and maintain an incredibly close-knit community across Facebook and Instagram, gathering regular user-generated content and helping the company feature in the press on multiple occasions.
Organic traffic has led the client to generate an additional £700-800 per month on average. The audience of the Facebook page spreads across 30 countries. In the past six months alone: Engaged users up 152%, post reach up 169%, page views up 225%, page likes up 13% and comments up 194%.