Where’s the best place to bury a body? Page 2 of Google. Ensure your brand is the first thing people see when they’re looking for your services by using Digital Media Team for your PPC management. As a Google Partner, our PPC team are experts in helping brands increase their visibility, clicks and conversions. From Google Shopping to Search, we’ll ensure your brand is showing up for the search terms that matter to you.
Want to learn more? Use the contact form to request more information about our PPC agency. Leave your contact info, company name and your desired monthly spend. One of our team members will be in touch to find out more about your business, and how DMT can help take you to the top. Alternatively, you can book in a 15 minute intro call directly using the calendar after submitting the form.
Keep scrolling for a rundown of our PPC management service, including a brief explanation of PPC advertising and the benefits of using a PPC agency, pay-per-click channels and the USPs that make Digital Media Team a cut above the rest.
We’ve got plenty of pay-per-click case studies to take a look at, click through to browse a few of our key clients and results. We’ll also send you out a brand deck once you fill in the contact form, we’re nice like that.
We’ve cut our teeth in the fashion and eCommerce industries, generating amazing results across, food, furniture, beauty and many more sectors. Our client list reads as a who’s who in the Manchester fashion world, with our reputation growing by the day.
Our pay-per-click advertising team has years of agency experience, working on a huge range of eCommerce titans, including Forever Unique, The Couture Club and Lavish Alice. We’ll help build robust, high-converting campaigns that directly impact your traffic, revenue and sales.
We’ll monitor your campaigns day in day out, optimising meticulously to ensure you’re getting the most bang from your buck. We work closely with our design and ad copy teams, delivering an all-encompassing PPC management service.
What is PPC?
PPC (pay-per-click) is made up of three core elements – search, display and Google Shopping. The name refers to the pricing model, Pay Per Click, which means that you only pay when a person clicks on one of your PPC ads, directing them through to your site. Google Ads is a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it’s very easy to measure the profitability of this channel. By putting your ads at the top of search engine results, you’re displaying your brand to a high-intent audience. Using a PPC management agency ensures you get the most out of your ad spend.
How Will Using a PPC Agency Benefit My Business?
Using a pay-per-click management agency is highly beneficial as you can work with a team of accredited experts to help maximise ad performance. We’ll work closely with you to build a bespoke PPC strategy, ensuring we place your ads in front of a relevant audience with high-intent. Whether these users are looking for a specific piece of content, researching potential products or have a specific intent, running advertising campaigns on Google and other search engines will fill the top of your funnel with relevant prospects while driving traffic to your website landing pages. Our pay-per-click advertising specialists will complete keyword research, create captivating messaging through copy, and turn those clicks into customers. By managing your PPC campaigns from top to bottom, we’ll help increase clicks, conversions, customer acquisition and retention.
Is It for Me?
We believe that Google Ads is best when looked at as part of an omni-channel marketing strategy. That’s why we advise running PPC ads alongside paid social, helping capture website visitors in multiple different ways. Google Ads incredibly powerful, but be careful, without expertise, it can be expensive. Teaming up with a Google-certified PPC agency will ensure you get the most for your ad spend. We’ll tirelessly tweak your PPC campaign, ensuring that we’re doing everything to keep your cost per click low and your click-through rates high, maximising your ROI from this lucrative channel.
Why You Should Work With DMT?
We are an experienced digital marketing agency with a passionate Manchester heart. We specialise in digital marketing for eCommerce companies, pitching ourselves as the ultimate digital toolkit for eCommerce brands wanting to outperform the competition. Our core services include PPC management, paid social, email marketing and social media management. We’ll explore how best to achieve your goals, putting you in the hands of our talented team. We’re confident you’ll love the way we work – you’ll soon realise why our client retention is so impressive. Once you pick DMT, you never look back. If you’ve struggled with PPC campaigns in the past, we’d love the chance to show you how different things can be when you work with the right agency.
PPC is big business, with brands continuing to invest a lot of money into the channel. Here are some of the features of our service.
Paid Search is a channel with high consumer intent, as users actively search for products and services. Google Search ads will appear above organic listings in a search engine, and will be linked to the keywords used by the user. Using search will put your ads in front of people directly searching for your business or keywords.
Shopping ads and eCommerce go hand in hand. Our Google experts have perfected their Shopping strategy, delivering high traffic volumes and outstanding conversion rates. We recommend that all paid social and PPC clients sign up with our friends at Feed Optimise, ensuring your Shopping feeds and Merchant Centres are in the safest of hands.
Display ads provide a cost-effective way to reach your target customers on the sites they browse. Combined with video, display advertising can reach your audience in the places they spend their time using Google Display Network, Google marketing platform, Youtube and programmatic partners.
Ad copy is essential to success, especially in the world of PPC. The wonderful wordsmiths in our copywriting team are well-versed in making first impressions count. We’ll sprinkle our magic on your campaigns, creating copy that captures the essence of your brand and converts your audience into happy customers.
Remarketing is one of the most effective forms of PPC. By targeting audiences who have already shown an interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other methods of digital advertising.
Our PPC agency is Google Ads certified, so you know you’re in safe hands when you choose dmt. As a Google Partner we receive fast support and industry insights from our Google representative. We also get exclusive access to training and events, helping us provide the best service to you.
We’ll help identify which PPC channels are the best-fit for your business. Different channels have different functionalities, with more and more options on offer for hungry advertisers. Google Advertising remains the most-popular choice, but there are other channels to boost your brand’s presence on as you hunt for potential customers. We’ll work closely with you to help pick the right PPC channels for your business.
There’s a reason why people say ‘Google it’. As the most visited website in the world, Google receives 42 billion impressions per month. It’s a no-brainer, therefore, to ensure your brand is front and centre on everyone’s number on search facility. Google Ads is spilt into three main products – Shopping, Search and Google Display Network. We’ll work with you to ensure your brand is showing up in the placements that best suit you.
With a variety of targeting and ad format options available, YouTube advertising puts your brand in-front of an engaged audience. Owned by Google, YouTube falls into the ‘display’ advertising category. Like other sites within Google’s ecosystem, YouTube has become popular with advertisers. Users can be targeted based on age and gender, interests and purchase intent, as well as the type of content they are viewing.
As a full-service PPC management agency, we’re not just focused on Google. We’ve also got the skills and expertise to take control of your Bing activity. Although it’s less popular than Google, Bing’s advertising offers some unique opportunities. We’ll help you capitalise on a lower cost per click than other platforms, allowing for enhanced ROI.
All of our PPC retainers include click fraud protection via PPC Protect. PPC Protect is a Manchester-based click fraud prevention tool that comes with a whole host of benefits, including reducing CPAs, improving performance and eradicating competitor, bot and invalid clicks.
Click fraud is a bigger problem than you may think, with around one in five clicks on ads fraudulent, with a massive $16.4 billion lost to click fraud each year.
We are the only UK agency to have access to ROI Hunter – an intelligent tool that allows us to build and optimise PPC campaigns at scale. This technology also helps us drive conversions, reduce wasted spend and increase your ROAS. Find out more about ROI Hunter here.
5* PPC Agency Manchester
There’s a reason why we’ve got such a loyal client base. We pride ourselves on our methodology, coupled with a service level that’s second to none. We take a very hands-on, client-first approach to our PPC management. We’ll take the time to get under the skin of your brand, immersing ourselves in your key goals and core values.
Bespoke PPC Reporting
Struggling to get to grips with Google Analytics? As part of your service with Digital Media Team, we’ll create a bespoke dashboard that you can access around the clock. This thorough analytical report will help you understand your PPC campaign performance in granular detail. We’ll work closely with you to identify the metrics that matter to you, tailoring your report so that it contains the data you want to see.
Fancy reading up on some PPC knowledge before going further? We’ve highlighted some of our key blogs and learnings below. From in-depth case studies and tips on Google Analytics, to the eternal question – should you bid on your brand – we hit all the key topics.
Should You Bid on Brand?
Black Friday Lessons
Some key lessons we learnt from a successful Black Friday running Google Ads for a leading fashion eCommerce brand.
10 Common PPC Mistakes
There are many PPC pitfalls to avoid, especially if you’re managing your ads yourself. Take a read of this blog to avoid some common mistakes.
Fashion Case Study
Just humble bragging how we improved a fashion brand’s ROAS by 900% after they joined us from a rival agency. Click here to get the scoop on this successful PPC campaign.
Not sure how your PPC advertising weighs up against your competitors? Get an expert opinion from an experienced advertising agency without spending a penny. We’ll take a deep dive of your PPC accounts, highlighting strengths and weaknesses, whilst looking for ways to tighten up spend and maximise performance. We’ll kick things off with a call to get to grips with your business and goals, then go from there. Auditing your PPC strategy is a great way to set yourself on the road to success. To get started, drop us a line with your info.
Click through to find out more about the methodology and results for these projects.
What Our Clients Say
“Our sales have increased considerably online as a result of moving to DMT for our online marketing management. They have a good workflow and are very efficient to work with.” – Owner & Director, Only the Blind
Want to learn more about the benefits of using a PPC agency, or find out more about any of our other digital marketing services? Visit our contact page to get in touch.