Where’s the best place to bury a body? Page 2 of Google. Ensure your brand is the first thing people see when they’re looking for your services by using PPC.
What is PPC?
PPC (pay-per-click) is made up of three core elements – paid search, display and shopping. The name refers to the pricing model, Pay Per Click (PPC), which means that you only pay when a person clicks an ad, directing them through to your site. PPC is a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it’s very easy to measure the profitability of this channel.
How will PPC benefit my business?
PPC is highly beneficial as it allows you to place your ads in front of a relevant audience with high-intent. Whether these users are looking for a specific piece of content, researching potential products or have a specific intent, PPC will fill the top of your funnel with relevant prospects. Our goal is to complete keyword research, create captivating messaging through ad copy, and turn those clicks into customers.
Is it for me?
We believe that PPC is best when looked at as part of an omni-channel marketing strategy. That’s why we advise running this service alongside paid social, helping capture users in multiple different ways. PPC is incredibly powerful, but be careful, without expertise, it can be expensive. Teaming up with a Google-certified agency will ensure you get the most for your ad spend. We’ll tirelessly tweak our campaigns, ensuring that we’re doing everything to maximise your ROI.
PPC is big business, with brands continuing to invest a lot of money into the channel. Here are some of the features of our PPC service.
Paid Search is a channel with high consumer intent, as users actively search for products and services. Search results will appear above organic listings and will be linked to the keywords used by the user. Using paid search will put your ads in front of people directly searching for your business or keywords relating to your product or service.
Shopping and eCommerce go hand in hand. Our Google experts have perfected their Shopping strategy, delivering high traffic volumes and outstanding conversion rates. We recommend that all paid social and PPC clients sign up with our friends at Feed Optimise, ensuring your Shopping feeds and Merchant Centres are in the safest of hands.
Display advertising provides a cost-effective way to reach your target customers on the sites they browse. Combined with video, display advertising can reach your audience in the places they spend their time using Google Display Network, Google marketing platform, Youtube and programmatic partners.
Ad copy is essential to success, especially in the world of PPC. The wonderful wordsmiths in our copywriting team are well-versed in making first impressions count. We’ll sprinkle our magic on your campaigns, creating ad copy that captures the essence of your brand and converts your audience into happy customers.
Remarketing is one of the most effective forms of PPC. By targeting audiences who have already shown an interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other methods of digital advertising.
Our PPC are Google Ads certified, so you know you’re in safe hands when you choose dmt. As Google Partners we receive fast support and industry insights from our Google representative. We also get exclusive access to training and events, helping us provide the best service to you.
Want to learn more? Visit our contact page to make an enquiry.