Where’s the best place to bury a body? Page 2 of Google. Ensure your brand is the first thing people see when they’re looking for your services by using Digital Media Team for your PPC management.
What is PPC?
PPC (pay-per-click) is made up of three core elements – search, display and Google Shopping. The name refers to the pricing model, Pay Per Click, which means that you only pay when a person clicks an ad, directing them through to your site. It’s a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it’s very easy to measure the profitability of this channel. Using a PPC management agency ensures you get the most out of your ad spend.
How will PPC management benefit my business?
Pay-per-click is highly beneficial as it allows you to place your ads in front of a relevant audience with high-intent. Whether these users are looking for a specific piece of content, researching potential products or have a specific intent, running advertising campaigns on Google and other search engines will fill the top of your funnel with relevant prospects while driving traffic to your website landing pages. Our PPC specialists will complete keyword research, create captivating messaging through copy, and turn those clicks into customers. By managing your PPC campaigns from top to bottom, we’ll help increase clicks, conversions, customer acquisition and retention.
Is it for me?
We believe that Google marketing is best when looked at as part of an omni-channel marketing strategy. That’s why we advise running this service alongside paid social, helping capture website visitors in multiple different ways. Google advertising incredibly powerful, but be careful, without expertise, it can be expensive. Teaming up with a Google-certified PPC agency will ensure you get the most for your ad spend. We’ll tirelessly tweak our campaigns, ensuring that we’re doing everything to maximise your ROI.
PPC is big business, with brands continuing to invest a lot of money into the channel. Here are some of the features of our service.
Paid Search is a channel with high consumer intent, as users actively search for products and services. Search results will appear above organic listings and will be linked to the keywords used by the user. Using search will put your ads in front of people directly searching for your business or keywords relating to your product or service.
Shopping ads and eCommerce go hand in hand. Our Google experts have perfected their Shopping strategy, delivering high traffic volumes and outstanding conversion rates. We recommend that all paid social and PPC clients sign up with our friends at Feed Optimise, ensuring your Shopping feeds and Merchant Centres are in the safest of hands.
Display advertising provides a cost-effective way to reach your target customers on the sites they browse. Combined with video, display advertising can reach your audience in the places they spend their time using Google Display Network, Google marketing platform, Youtube and programmatic partners.
Ad copy is essential to success, especially in the world of PPC. The wonderful wordsmiths in our copywriting team are well-versed in making first impressions count. We’ll sprinkle our magic on your campaigns, creating copy that captures the essence of your brand and converts your audience into happy customers.
Remarketing is one of the most effective forms of PPC. By targeting audiences who have already shown an interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other methods of digital advertising.
Our PPC agency is Google Ads certified, so you know you’re in safe hands when you choose dmt. As a Google Partner we receive fast support and industry insights from our Google representative. We also get exclusive access to training and events, helping us provide the best service to you.
Click through to find out more about the methodology and results for these projects.
What Our Clients Say
“Our sales have increased considerably online as a result of moving to DMT for our online marketing management. They have a good workflow and are very efficient to work with.” – Owner & Director, Only the Blind
Want to learn more about any of our digital marketing services? Visit our contact page to make an enquiry.