The Fashion Network eCommerce Summit: How not to waste money on social

This year’s eCommerce Summit hosted by the Fashion Network was a resounding success, with business owners and industry names travelling from far and wide to gain some valuable insights into the state of eCommerce.

We made the lengthy trip down Lever Street to make our second appearance at the event, rubbing shoulders with the likes of Econsultancy, Social Chain, Zara and Regatta. Here’s a quick rundown of what went down.

Finally got an office dog.

What is the eCommerce Summit?

TFN’s eCommerce Summit is a one-day CPD and business development event bringing together the UK’s leading eCommerce experts, fashion industry suppliers, retailers and brands to share best practice, knowledge and innovation. The event features keynote speeches, plenary case studies, panel discussions, workshops and plenty of networking opportunities. Experts share industry insights with a view to help retailers become better and more efficient at what they do.

Spreading the word.

What we learnt

The summit was a really interesting event, allowing us to make on-the-day signings, learn new industry tools and tricks, and network with likeminded people. Here’s what our Head of Paid Social had to say about the event.

Matt: “The event was really insightful – we met a lot of interesting people that we’d love to work with in the future. A personal highlight for me was meeting the team from dotdigital – they have some very clever software. It was also a fantastic chance to spread the word about our Facebook Marketing Partner status.”

How not to waste money on social

Our Director Ben Young gave a presentation on ‘How not to waste money on social’. During this presentation he discussed the three key steps to creating a successful paid social strategy. You can download the presentation notes here.

Everyone’s favourite statistic. 🗽

It’s not long until we’re off on the road on our next adventure – watch this space!

There’s never been a more exciting time to choose DMT as your marketing agency. If you’d like to know more about what we can offer for eCommerce brands, get in touch – call 0161 393 2123 or email hello@digitalmediateam.co.uk

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