Here at DMT, we couldn’t be more excited to finally be able to reveal one of our biggest social media marketing campaigns of the year – one of our clients, OTTY Mattress, partnered with Universal Studios to advertise their new film, The Secret Life Of Pets 2.
With a £500,000 budget and a 500% increase in revenue, it truly was an incredible 5 months. Let’s hear from the brains behind the campaign…
Tim Sharp, Head of Design: “Our client, OTTY, had decided to partner up with Universal Studios to promote the up-and-coming film The Secret Life of Pets 2. We were originally briefed in January with the promotion set for May, giving us 5 months to plan a campaign.
This was a real learning experience for me as I’d never before worked with a film company – it was so fascinating to understand how films worked in terms of assets they had and the way they looked like in their rawest form.
Overall, it was a really enjoyable experience and everything went really smoothly. Everyone at DMT, OTTY, and Universal Studios were really pleased with the final outcome. Would definitely recommend brand partnering with films for brand awareness purr-poses… but make sure you find the right one to fit your brand!”
Matt Brown, Head of Paid Advertising : “Working on The Secret Life of Pets 2 was a great opportunity and experience for DMT, as the large budget allowed us to be more creative and explore different marketing avenues more intensively. The whole campaign required us to think outside of the box, ensuring we maintain a strong positive return for the client – even with the dramatically enlarged spend.
The project has definitely increased the team’s confidence with larger spends and has highlighted how truly powerful and influential digital marketing can be. We are honoured that OTTY trusted us to assist with the project and we are very excited to see what other major projects the company takes on next.”
Massive congratulations to Matt & Tim – as well as everyone else at OTTY and Universal Studios. It was definitely a campaign to remember!