Our original speciality. Our paid social team have perfected an approach that we’re very proud of. Scaling performance for maximum return, we ensure your ads are seen by the right people, at the right time. As Premium Facebook Marketing Partners, we’re ranked in the top 5% of social media marketing agencies worldwide for paid social services. We’re also the go-to social media advertising agency for fashion brands.
Want to learn more? Get in touch with our paid social team today.
Our paid social team has years of agency experience, working on a vast array of eCommerce titans, including Forever Unique, The Couture Club and Lavish Alice. We’ll help build eye-catching, thumb-stopping social media campaigns that grow your traffic, brand awareness, purchases and revenue.
We pride ourselves on our knowledge and experience of the eCommerce industry, forging solid partnerships with the likes of Facebook and TikTok. What’s more, intelligent software from ROI Hunter helps us optimise paid social ads around the clock, ensuring best performance for your campaigns. This is a paid social experience like no other.
What is Paid Social?
Social media is one of the most important digital marketing channels for any brand, especially those in the b2c sector. By combining eye-catching ad design and intelligent data, paid social is an incredibly powerful tool and helps capture user attention at all stages of the buying journey. Your customers spend their time on social media, so putting your ads in front of their eyes can lead to big results. From Instagram to TikTok, we’ll put your campaigns on the best social networks to fit your brand.
How Will Using a Paid Social Media Agency Benefit My Business?
Big data and machine learning allows you to target and reach your audience with ease using social media marketing. Each platform is designed to facilitate the goals of your business, whether that be brand awareness, engagement, sales or one of many other objectives. Advertising on social media gives your brand instant visibility, and in a crowded market, making sure your social ads look the part and reach the right people is everything. That’s where we step in. Partnering up with a digital marketing agency for your paid social not only saves you time, but it also gives you instant access to a team of social media advertising experts.
Our social media marketers will manage your ad campaigns from top to bottom, identifying and targeting the users most likely to convert, designing high-performing ads and optimising round-the-clock for maximum results. We’ll help build and optimise your marketing strategy, keeping you ahead of the competition.
Is Paid Social for Me?
Paid social is considerably cheaper than traditional advertising channels such as television, making it highly accessible for brands of all sizes. It’s important to remember that paid social media amplifies the position your business is in. If you have a poor product and a website that doesn’t convert, pushing people to site simply won’t work. However, we’ll complete a full audit of your current digital marketing strategy and website before you sign up. Beyond that point, we’ve put together a comprehensive checklist, helping make sure you’re ready to advertise for best results. We’ll guide you through every step of the way.
How Much Do I Need to Spend?
Paid social’s accessible nature makes it easy for businesses of all shapes and sizes to get involved. We work with brands who spend £5,000 a month right up to £250k+ – once you find that sweet spot of ROI and scalability, the sky’s the limit with paid social.
Why Should I Choose DMT?
As the UK’s only Premium Facebook Marketing Partner outside of the capital, we’re able to offer an unrivalled agency experience without the London price tag. What’s more, being a Premium Partner puts us in the top 5% of agencies worldwide for our methodologies. Our team of paid social experts has successfully managed well over £30M+ in ad spend across a huge range of platforms and verticals, so choosing DMT for your paid social advertising puts your brand in the safest of hands. You’ll also receive the benefits of ROI Hunter – an intelligent marketing platform that boosts performance and scalability. Being part of our agency also means you get advertising coupons from Facebook as a reward because Facebook recognise that we spend money wisely. That’s essentially free money for us to put towards your killer campaigns.
Ready to take the next step? Head on over to our contact page to request a marketing proposal.
Paid Social Features
There’s a reason why social media advertising spend is growing massively year on year. Here are some of the features our social media marketing service comes packed full of:
We know how to target your audience on the platforms they’re using. We promote brands on Facebook, Instagram, TikTok, Snapchat and more, taking a full-funnel approach to capture customers at all stages of the buying journey. We’ll identify the right platforms for your brand, designing and building ads that convert.
We’ve got an in-house design team who are experts in creating thumb-stopping paid social ads. From high-converting DPA ads to slick video content, we’ll take your raw assets and turn them into visually stunning campaigns. Our ad copy team will work their magic, writing on-brand copy that attracts and delights.
Premium Facebook Marketing Partners
We’ve been awarded Facebook Marketing Premium Partner status, recognising our agency’s methodology. This is not only a testament to our skills and results, but it gives us – and your brand – direct access to Facebook support along with a whole host of other features and benefits.
We use Facebook pixel data to push powerful remarketing ads to your website visitors as they browse their newsfeeds. Retargeting promotes the products your site visitors have been viewing, helping to encourage purchases, rescue abandon baskets, increase the lifetime value of current customers, build lookalike audiences and much more.
We are the only UK agency to have access to ROI Hunter – an intelligent tool that allows us to build and optimise Facebook ad campaigns at scale. This technology also enables us to build and customise high-converting DPA adverts, helping us drive conversions, reduce wasted spend and increase your ROAS. Find out more about ROI Hunter here.
Grow & Scale
Our proven methods will help your business grow and scale. By continuously optimising our campaigns, we’ll make your ad spend work harder, hitting and exceeding ROAS goals and only scaling up when we’re certain that we’ll maintain and grow your returns. This nurturing approach helps you grow your paid social revenue in a secure, cost-effective manner.
Paid Social Platforms
We’ll help identify which social media platforms are right for your business. Different channels have different functionalities, with more and more options on offer for advertisers. Facebook Ads Manager remains the ads giant as it stands, but TikTok and Pinterest are upping their games. By understanding your demographic and where they hang out, we’ll help you build the perfectly crafted paid social strategy.
When Facebook burst onto the scene back in 2004, not many people would predict it to grow into the giant it is today. 17 years on, Facebook Ads Manager is the most powerful paid advertising tool around, helping businesses across the globe expand their audiences. With 2.60 billion monthly active users, Facebook remains the place to be for brands of all shapes and sizes. Facebook advertising is ideal for B2C eCommerce, with intelligent audience targeting tools ensuring you put your ads in front of the right users. If you want hyper-targeted, high-ROI campaigns, Facebook is the place to be.
With over 1 billion monthly active users, Instagram is also a crucial paid social channel for for eCommerce. Of all the social platforms, Instagram is perhaps the most visually appealing, and it’s this eye-catching aesthetic that makes it the perfect place for advertisers in the fashion, homeware and food sectors. In-app shopping features now make it even easier for users to make that all-important purchase. We’ll create thumb-stopping ads that grab attention in the feed and on Stories, giving your brand that Insta treatment.
With over 800 monthly active users, TikTok is a beast that can’t be ignored, especially if your audience includes a Gen Z demographic. Around 41% of TikTok users are aged between 16 and 24, making it a must for brands targeting a young audience. TikTok’s appeal is its addictive nature – the average user spends almost 52 minutes of their day using the app – that’s a lot of potential for your brand to get in front of their eyes.
Another visually-focused platform, Pinterest surprisingly has a thriving commercial element to it, with many users browsing pins to help make purchase decisions. Savvy marketers should make use of this – Pinterest is fantastic for B2C brands in sectors such as fashion, furniture and food. With around 250 million users, Pinterest can be a powerful addition to your paid social strategy.
Over 300 million people currently use Snapchat, and the media-sharing app is a hit with millennials, making it a great choice for eCommerce businesses. Put your adverts in the users’ palms with eye-catching, fullscreen ads and you might just hit new heights with your conversions.
Bespoke Paid Social Reporting
As part of your service with Digital Media Team, we’ll create a bespoke dashboard that you can access around the clock. This thorough analytical report will help you understand your paid social performance in granular detail. We’ll work closely with you to identify the metrics that matter to you, tailoring your report so that it contains the data you want to see.
Not sure how your paid social advertising weighs up against your competitors? Get an expert opinion from an experienced advertising agency without spending a penny. We’ll take a deep dive of your Facebook Ads account, as well as any other paid social channels you ay be advertising from. We’ll highlight strengths and weaknesses, looking for ways to tighten up spend and maximise performance. We’ll kick things off with a call to get to grips with your business and goals, then go from there. Auditing your advertising strategy is a great way to set yourself on the road to success. To get started, drop us a line with your info.
What Do I Need to Get Started?
When we talk you through our initial exploration call, we’ll run through your current market position. We’ve also got a short checklist that we need all brands to complete ahead of signing up and getting started. The very basics you need to get going with paid social are a Facebook Business Manager account containing your Facebook page, Instagram account, Ad Account and Pixel. If you don’t have any of the above, we’re more than happy to help.
Click through to find out more about the methodology and results for these projects.
What Our Clients Say
“Even early into their relationship, the team generated a 500% ROI through their advertisements. Their attention to detail, flexibility in detecting the right target audiences, and commitment to quick response times boded well for a seamless long-term collaboration.” – Director, Kultkid
Want to learn more about how employing a full service social media marketing agency could benefit your business? Visit our contact page to make an enquiry or request a marketing proposal.