With over 20 years of experience in the fashion industry, Rebellious Fashion pride themselves on offering the latest trends at affordable prices. Known for their wide variety of styles and cutting edge designs, their customers love them for their amazing going-out looks and their ability to provide a great fashion experience.
Rebellious Fashion were Digital Media Team’s first paid social client, back when we began offering Facebook marketing services. Having parted ways briefly, Rebellious returned to dmt’s client roster in 2020, taking on PPC and email marketing services in addition to paid social.
The client already had a well-established social presence, with 27k likes on Facebook and over 100k followers on Instagram. They already had a content team who were in charge of their organic posts, but they wanted us to come in to assist with their advertising.
The aim was to boost Rebellious’ sales via social media advertising, helping them to compete with the big names in their industry such as Missguided, Boohoo and PrettyLittleThing. They wanted us to develop a paid social strategy to help drive site traffic, increase sales and boost revenue.
Our advertising strategy has continually produced some fantastic results for the client, who are very happy with their performance. When we began working with Rebellious they were sitting on a ROAS of £21, with a number of errors with their pixel and ad account. Within four months, we had fixed all issues with the help of our contacts at Facebook and managed to increase their ad spend by 35% and increased their ROAS to £59 over November and December, generating over £1m in revenue.
Now Rebellious is a loyal DMT customer, enjoying results such as: – £40 + ROAS – Over £500k in sales per quarter – 72% Increase in sales – 35% Increase in CTR – Cost per purchase decreased by 47.20% – Increase in traffic by 125%