Shopify is a user-friendly eCommerce platform for small and large businesses, and helps users sell online through a dashboard. Because of its simplicity, it’s become a favourite among retailers!
It’s estimated that since its launch in 2004, Shopify has contributed over $319 billion in global economic activity and has more than 2.1 million daily active users. It’s clear that in a crowd of competitors, Shopify stands out among its rivals. In September 2021, the eCommerce platform was used by about 29% of websites across the US, whereas Wix, WooCommerce and Squarespace had a market share of 11%!
With its increasing popularity, we’ve delved into the top benefits of using Shopify and why it’s relied on by so many businesses worldwide!
Quick & easy to set up
Admittedly, we can’t all be Web Devs (that’s why we have a team of them). But no matter where you fall on the web development spectrum, Shopify is easy enough for beginners to navigate the basic need-to-know features. Shopify also features a whole range of ’How To’ videos with everything you’ll need to set up your site!
Easy for mobile users
Shopify has developed its own app, which makes it easy and efficient for mobile users to set-up and maintain their site; it’s a simple solution for any last-minute fixes when you don’t have your laptop handy! It’s estimated that over 50% of a website's users access the site through mobile, and in 2021, there were 7.1 billion mobile users worldwide. Therefore, ensuring your business's webpage is optimized for mobile use is important.
The app is also completely free for iPhone and Android users, and your site will look great on all devices.
SEO marketing tools
Having a visually-appealing website is one thing, but if no one visits it, it’s almost pointless. Another advantage of Shopify is that the site includes a powerful SEO (search engine optimisation) feature, which helps your website rank higher. The higher your site ranks, the more customers and, therefore, more sales and higher revenue.
A marketing tool that proves to be really effective in Shopify is its ability to create discount codes and gift vouchers. As well as this, Shopify offers social media integration, email marketing and the option to allow product reviews.
Another advantage of Shopify is the number of themes it has! Shopify allows you to choose from 160 customisable themes (a combination of free and paid), so your site will look and feel completely unique. Creating a site that effortlessly matches your brand's identity is extremely important. If your site is visually unappealing, you’re instantly less likely to achieve a higher amount of revenue.
Each theme comes with flawless designs, specific tools and special features so you can individually select the theme that works best for you. Their theme store itself is also split into categories making the selection process more seamless. For example, their store has collections for; trending, minimalism, small and large catalogues and industry.
Helpful customer support
Another advantage of Shopify is its highly-rated customer support service. The platform offers round-the-clock customer service, 24 hours a day, seven days a week. Their services consist of live chat, email and phone support to instantly resolve any potential queries you may have, no matter how urgent!
Even more so, their help centre is divided into categories such as; start, sell, manage, market and expand for simple navigation.