Boot Buddy had the backing of Dragons Den and was stocked in a number of big-name stores including Sports Direct, but the client was in search of eCommerce success. Digital Media Team appeared to be the perfect match, and Boot Buddy signed up for paid social, PPC and email marketing services. A full-funnel, omni-channel marketing strategy needed to be put in place in order for the client to grow and scale for online success. The client also wished to break into different international regions including the US and Europe. An additional challenge came in the form of the COVID-19 lockdown, which unsurprisingly threw a spanner in the works as grassroots sports was cancelled across the nation.
The initial results for Boot Buddy have been strong despite the tough circumstances. After a few months of service, with the end of lockdown on the horizon, we have generated an average ROAS of 4.87 on Google and 3.78 on paid social.