The client.
DeMellier London is a luxury handbag brand with a difference. All of the DeMellier products are beautiful and of the highest quality, but also functional and attainable, as well as socially conscious. All of the handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials with meticulous attention to detail.
For every bag purchased, DeMellier London fund a set of lifesaving vaccines and treatments aimed to save the life of a child in need through A Bag, A Life, the brand’s permanent charity initiative that is very close to my heart and core to the DeMellier DNA. DeMellier symbolises the mix of old and new, of heritage and modernity.
DeMellier, the brainchild of London-based, Barcelona-born Mireia Llusia-Lindh, has recently been seen on the arms of both the Duchess of Sussex and the Duchess of Cornwall.
The challenge.
dmt provide paid social and PPC services to DeMellier. DeMellier London were looking for an agency who could help them scale up across paid social and PPC. With a slick organic social strategy already in place, they needed an agency who could manage large budgets and help target an international audience.
With strong brand values in place, DeMellier required a full-funnel advertising strategy that would help them resonate with customers at all stages of the buying journey, whilst maintaining their status as a high end, luxury brand.
The results.
Increased ROAS by 52%. Increased purchases by 85%. Increased reach by 27%. Dropped CPMs by 42%. On the PPC side of things, by taking an inactive account and building on this from scratch, within 3 months, Google Advertising became a key revenue stream for the business. During Peak trade YoY orders (+119%) and revenue (+109%). We introduced ads on Google’s Shopping platform alongside additional display activity to increase brand awareness and consideration at an extremely competitive time.
