DeMellier were looking for an agency who could help them scale up across paid social and PPC. With a slick organic social strategy already in place, they needed an agency who could manage large budgets and help target an international audience. With strong brand values in place, DeMellier required a full-funnel advertising strategy that would help them resonate with customers at all stages of the buying journey, whilst maintaining their status as a high end, luxury brand.
Increased ROAS by 52%. Increased purchases by 85%. Increased reach by 27%. Dropped CPMs by 42%. On the PPC side of things, by taking an inactive account and building on this from scratch, within 3 months, Google Advertising became a key revenue stream for the business. During Peak trade YoY orders (+119%) and revenue (+109%). We introduced ads on Google’s Shopping platform alongside additional display activity to increase brand awareness and consideration at an extremely competitive time.