DeMellier, the brainchild of London-based, Barcelona-born Mireia Llusia-Lindh, has recently been seen on the arms of both the Duchess of Sussex and the Duchess of Cornwall.
DeMellier London were looking for an agency who could help them scale up across paid social and PPC. With a slick organic social strategy already in place, they needed an agency who could manage large budgets and help target an international audience. With strong brand values in place, DeMellier required a full-funnel advertising strategy that would help them resonate with customers at all stages of the buying journey, whilst maintaining their status as a high end, luxury brand.
Increased ROAS by 52%. Increased purchases by 85%. Increased reach by 27%. Dropped CPMs by 42%. On the PPC side of things, by taking an inactive account and building on this from scratch, within 3 months, Google Advertising became a key revenue stream for the business. During Peak trade YoY orders (+119%) and revenue (+109%). We introduced ads on Google’s Shopping platform alongside additional display activity to increase brand awareness and consideration at an extremely competitive time.